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Associate, Shopper Marketing & Field Activation — Grocery & Club Channels

LALA US Inc Dallas, TX

Dallas, TX

Today

Full time Manager Marketing Channel Management

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Job Description

Drive retailer-specific shopper marketing and field activation across Grocery and Club channels by coordinating digital shelf and in-store execution, tracking performance, and supporting planning through reporting.

Responsibilities

Translate approved brand and customer plans into retailer-specific activities, timelines, and deliverables.
Coordinate multiple programs across Grocery and Club retailers, keeping partners updated and work moving.
Partner with Sales to support customer priorities and address execution needs.
Adapt plans and priorities as retailer requests and business needs evolve.
Coordinate retailer.com content updates and help maintain accurate, consistent product information and digital shelf standards.
Support retail media and digital promotional programs with retailer, agency, and vendor partners.
Track campaign timing, deliverables, and results; follow up on missing information and execution issues.
Support the Senior Manager with performance reviews and opportunities to improve future programs.
Help plan and execute demos, sampling, merchandising, and other shopper activations.
Coordinate program materials, product needs, giveaways, vendor requirements, and proof of performance.
Support shopper toolkits and repeatable processes that improve execution across retailers.
Assist with broader marketing activities when business priorities require additional support.
Maintain clear records of program activity, spending, timelines, and results.
Track budgets within approved plans, including forecasts, invoices, and spending updates.
Collect and organize tactic-level measures such as coupon redemption, impressions, reach, and new-to-brand activity.
Prepare Excel reports and PowerPoint presentations covering what ran, what it cost, and what it achieved.
Help compare tactics and vendors to support investment decisions and evaluate sales lift and ROI.

Requirements

Approximately 3–5 years of relevant experience in shopper marketing, e-commerce, digital shelf, retail media, or CPG brand marketing (candidates with more or fewer years may be considered based on demonstrated experience).
Experience executing marketing programs from planning through completion.
Familiarity with retailer.com content, digital shelf practices, and retail media platforms including Walmart Connect, Instacart, Kroger, and Amazon Ads.
Ability to organize performance data, maintain accurate records, and communicate insights.
Working proficiency in Excel and PowerPoint.
Strong project management skills, attention to detail, and consistent follow-through.
Ability to collaborate with Sales, Marketing, agencies, vendors, and other partners without formal authority.
Proactive problem-solving approach, including asking questions and moving work forward.
Comfort working in a fast-moving environment where priorities and plans can change.
Bachelor’s degree required.

Technologies

Excel
PowerPoint
retailer.com
Walmart Connect
Instacart
Kroger
Amazon Ads

Helpful Experience

Grocery or Club channel experience.
Coordination of in-store demos, sampling, or merchandising programs.
Experience working with brokers, distributors, agencies, or retail sales teams.
Familiarity with the U.S. Hispanic consumer.
Bilingual English/Spanish proficiency.

Success Looks Like

Clear visibility into program activity, spending, and results while delivering dependable execution for Sales and retailer partners.
Tracking and reporting that helps the team identify what works, improve programs, and make better investment decisions.

Working at LALA

Join a collaborative marketing team that values initiative, integrity, and willingness to help.
Receive direction and support while taking responsibility for deliverables and developing shopper marketing expertise.

Location and Work Requirements

Dallas, TX (onsite).
Tuesday–Thursday office attendance.
Approximately 15–25% travel based on business needs.
Regular office environment.
Ability to lift up to 10 pounds.

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