ZURU is building a fast-moving, office-first culture where commercially driven leaders can take ownership of omni retail marketing, retail media, and shopper impact across North America. If you thrive in a meritocracy that rewards impact, want to drive bold goals, and enjoy shaping how teams measure what matters, this Omni Marketing Director role in Rogers, AR (onsite) offers a platform to grow your career.
In this role, you will lead the omni retail marketing strategy for ZURU Toys and ZURU Edge, own the commercial retail media layer, and strengthen shopper marketing standards. You will also connect domestic learnings upstream to influence global brand decisions, media frameworks, and NPD.
Responsibilities
- Own the North America omni retail marketing strategy across Toys and Edge, creating one connected view of how ZURU wins from first impression to checkout, in-store and online.
- Own commercial retail media across Walmart Connect, Roundel, and retailer networks, including strategy, budget allocation, retailer media relationships, and performance accountability.
- Partner with global media planning leads on total channel strategy, brand media integration, and annual retailer planning, while retaining ownership of the commercial retail media layer.
- Lead shopper marketing, with the Senior Shopper Marketing & Brand Activation Manager reporting into this role, setting standards for shopper strategy and shelf display and activation excellence.
- Connect Toys and Edge by building mechanisms to share learnings, retailer insight, and best practices across both portfolios.
- Act as the senior marketing partner to sales and retailer merchant/media teams, integrating marketing into JBPs and top-to-top conversations.
- Build a measurement discipline focused on incrementality, media effectiveness, and display performance, ensuring every dollar has an owner and a clear read.
- Help shape domestic marketing capability over time, contributing to local team growth and bringing strong brand thinking closer to the US shopper.
- Feed US insight upstream to influence global brand strategy, media frameworks, and NPD based on domestic retail and shopper realities.
Requirements
- 10+ years across shopper marketing, media/omni commerce and brand, ideally with meaningful time on Walmart and/or Target (CPG experience is a plus).
- Deep retail media fluency, including hands-on history with Walmart Connect, Roundel, or equivalent retailer networks, with a clear POV on incrementality and measurement.
- Proven people leadership with the ability to build function and capability, not just run programs.
- Strong commercial acumen, comfortable owning budgets, making trade-offs, and taking accountability from a P&L perspective.
- Strong brand instincts that can evolve as the role scope broadens over time.
- Comfort operating across time zones and matrixed structures, building followership without full control.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
Technologies
How You’ll Thrive at ZURU
- This is not a 9-to-5 environment. The team moves fast, sets ambitious goals, and works to achieve what others may not attempt.
- Entrepreneurial, ownership-driven teammates lead the work, pursue bold ideas, and consistently raise the bar.
- Career growth is driven by impact, supported by a platform to take your work further.
- Opportunities are designed to be hard to find elsewhere, supported by talented people who deliver.
- Meritocracy matters: impact is rewarded more than tenure.
How We Work
ZURU is office-first by design so big ideas happen with people working side by side. Some flexibility may be available depending on the role, location, and business needs, but most roles are office-based. To see what life at ZURU looks like, follow LIFE@ZURU on Instagram or visit www.zuru.com.
