Digital Marketing Manager

Dallas Symphony Association Inc is hiring a Digital Marketing Manager to strengthen its digital channels and help audiences connect with the DSO through email and web experiences. This hybrid role supports ticket sales, subscriptions, and donations, while giving you ownership over campaigns, landing pages, and performance reporting across the organization’s owned digital properties.

What you’ll do

The Digital Marketing Manager executes DSO’s email marketing and website presence to support ticket sales, subscriptions, and donations. You’ll also manage local digital advertising placements and report on performance across owned digital properties.

• Create email content that drives ticket sales and donations, collaborating with Creative Services, Communications & Media, and Guest Services & Ticketing.
• Build and manage targeted lists and automations, including marketing messaging and pre and post-concert communications.
• Support the Development and Education departments with the creation, approval process, and distribution of targeted email campaigns.
• Create, revise, and update DSO website pages and forms for all DSO departments.
• Optimize webpage layout and design to align with DSO brand standards.
• Build major campaign landing pages that generate new concert subscribers, ticket buyers, email subscribers, and donors.
• Collaborate with the DMAD team to optimize website functionality, navigation, and ongoing site updates.
• Work with Guest Services to ensure Tessitura integrations are optimized, creating an easy and secure purchase path for patrons.
• Set campaign timelines with DMAD to coordinate efforts with other Marketing and Development activities.
• Manage digital ad buys with local media partners and support in-house managed paid digital media.
• Track performance by monitoring key website metrics such as traffic, engagement, conversions, and reviews.
• Prepare monthly and campaign-specific post-concert reports, then evaluate tactics, assess impact, and adjust strategies for improved results.

Required qualifications

• Bachelor’s degree in Marketing, Business Administration, Music Business, Communications, or an equivalent combination of education and professional experience.
• Minimum 2 to 3 years of digital marketing experience, including email marketing and website management.
• Experience managing local digital advertising or paid media placements, including vendor and budget coordination.
• Working knowledge of website analytics tools (example: Google Analytics) and campaign reporting.
• Strong writing and storytelling skills with copywriting experience.
• Strategic and creative thinking, with strong analytical skills that translate data into decisions.
• Attention to brand consistency across marketing materials and platforms.
• Ability to adapt quickly to shifting priorities across multiple concurrent projects.
• Comfort troubleshooting and solving problems independently while contributing as a results-oriented team player.
• Passion for the arts and commitment to audience engagement and community impact.
• Ability to prioritize and manage multiple projects and deadlines across internal departments and external partners.
• Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.

Preferred experience

• Experience in the arts, entertainment, or nonprofit sector.
• Experience with email service providers, marketing automation platforms, and HTML.
• Experience with website content management systems (CMS), including page building and basic web design.
• Familiarity with Tessitura or a comparable CRM or ticketing platform.

Benefits

• Competitive benefits package
• Free onsite parking
• Access to complimentary concert tickets when available

Values in action

• Integrity: Ensures accuracy, consistency, and accountability across digital communications, website content, advertising, budgets, and reporting using data to make informed decisions.
• Creativity: Develops compelling digital content, campaigns, and experiences that help bring the DSO brand to life and inspire audiences to engage, attend, subscribe, and support the organization.
• Connection: Collaborates across departments to create cohesive digital experiences that strengthen relationships with patrons, donors, students, and diverse communities served by the DSO.
• Respect: Creates inclusive, thoughtful digital experiences by considering diverse audience needs, communicating collaboratively with colleagues and partners, and ensuring patron-facing content is clear, accessible, and welcoming.

Work environment: Some evening and weekend work is expected to support performances, events, and community engagement efforts. This is a hybrid work environment.

Technologies: Google Analytics, Microsoft Office Suite, Excel, Word, PowerPoint, Outlook, Tessitura.