Museum Marketing Partner

The Museum Marketing Partner at SMU supports the Director of Marketing and Communications by developing and executing campaigns, managing social media and content, and coordinating department communications to drive museum visitation, membership, and donations.

Responsibilities

• Assist in developing and executing museum marketing campaigns for exhibitions, events, and educational programs.
• Conduct market research to identify trends and opportunities for audience engagement and growth.
• Coordinate the At the Meadows member magazine, published twice yearly, including scheduling and working with authors, editors, designers, printers, and the mail house for distribution.
• Manage the museum's social media accounts (Facebook, Instagram, YouTube) with content creation, scheduling, engagement, monitoring, and analytics.
• Develop printed and digital marketing materials for various museum departments, including program flyers, member magazines, and mailings.
• Help maintain and update the museum website with current information about exhibitions, events, and news.
• Assist in promoting museum events, openings, special programs, and community outreach activities.
• Track and analyze marketing campaign and social media performance, reporting findings and recommendations for improvement.
• Collaborate with other departments to ensure consistent messaging and branding across all platforms.
• Support the Director of Marketing and Communications with administrative tasks and other duties as needed.

Requirements

• Bachelor’s degree is required; Master’s degree is preferred. A degree in marketing or a related field is preferred.
• Minimum of 1 year of experience is required; experience in marketing, social media management, or a related role is preferred, especially within a cultural or non‑profit organization.
• Strong interpersonal and verbal communication skills with the ability to engage across the University and build relationships with a wide range of constituencies; strong written communication skills.
• Excellent organizational, planning, and time management abilities; strong problem‑solving capabilities to identify and address challenges.
• Proficiency with social media platforms and tools; familiarity with CMS Blackbaud Altru and email marketing software Constant Contact is preferred.
• Some weekends and evenings may be necessary to accommodate museum openings and other events.

Technologies

• Facebook
• Instagram
• YouTube
• Blackbaud Altru
• Constant Contact

Benefits

• Health, dental, and vision plans
• Wellness programs
• Retirement programs
• Tuition benefits
• Professional and personal development opportunities