Marketing Jobs in Lake Charles, LA

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21d ago

Marketing and Partnership Coordinator

Legends Global Lake Charles, LA

Lake Charles, LA

21d ago

Full time Marketing Brand Management Brand Voice

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Job Description

The Marketing and Partnership Coordinator at Legends Global oversees integrated marketing campaigns and manages the day-to-day digital presence across social media, email marketing, and the company website. The role suits a creative, detail-oriented professional who thrives in a fast-paced, event-driven environment and is passionate about live entertainment and the fan experience. This position is based in Lake Charles, LA, onsite.

Responsibilities

Develop, write, design, and schedule content for all social channels, including Instagram, Facebook, X (Twitter), TikTok, LinkedIn, and YouTube.
Maintain a content calendar aligned with event announcements, presales, on-sales, and key marketing milestones.
Produce platform-native content such as short-form videos, static graphics, carousels, and live event coverage.
Monitor channels daily, respond to comments and messages, and manage community engagement in line with brand voice guidelines.
Track social performance metrics and provide regular reporting and insights to the General Manager.
Coordinate with artists, promoters, and touring marketing teams to amplify content and fulfill social media obligations.
Build, deploy, and manage all organizational email campaigns; maintain and segment the subscriber database for targeted communications to fans, suite holders, sponsors, and corporate clients.
Write compelling email copy for event announcements, presales, on-sales, newsletters, and post-event recaps.
Coordinate with box office and ticketing partners to ensure accurate event links, promotional codes, and smooth purchase flows.
Prepare and distribute marketing assets across channels for coordinated announce and on-sale launches.
Maintain and update the organization’s website (Simpleview and other CMS) with event listings, show pages, ticket links, promotional banners, and informational content.
Ensure timely posting of new events, including artist bios, images, seating charts, and venue information.
Attend events to provide real-time social media coverage for concerts, sporting events, shows, conventions, trade shows, and private events.
Capture photo and video content at events and coordinate with contracted photographers and videographers as needed.
Staff marketing tables or fan activation areas at select events, distributing promotional materials and engaging with patrons.
Support paid digital advertising campaigns across Meta, Google, Spotify, and other platforms in coordination with Corporate Marketing or agency partners.
Assist with sponsor fulfillment by delivering digital impressions, social posts, and email placements on schedule.
Support media relations by distributing press releases and maintaining press contact lists.
Proactively solicit venue sponsorships, group sales, and special event opportunities through outreach and relationship management with local businesses.
Conduct outreach, follow up on referrals, and maintain communication with existing clients; identify upsell opportunities for additional inventory or upgraded packages.
Prepare sponsorship and advertisement proposals tailored to each prospect’s goals, budget, and audience.
Create ROI reports for venue sponsors after each sponsorship term, summarizing impressions, activations, and performance metrics.
Maintain a comprehensive sponsor database with client contacts, deliverables, contract terms, payment schedules, and notes on upsell opportunities.
Ensure executed contracts are uploaded to the shared drive and retain hard copies in the master contract file.
Provide weekly updates on sponsorship pipeline, group sales activity, and special event opportunities to the Sales and Marketing Manager and General Manager.
Coordinate with operations, box office, and event staff to fulfill sponsor deliverables such as signage, announcements, activations, and complimentary tickets.
Perform other duties as assigned by the General Manager or senior leadership.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
1–3 years of professional experience in marketing, digital media, or communications; experience in live entertainment, sports, hospitality, or venue management is strongly preferred.
Proven experience managing social media accounts and email marketing campaigns in a professional setting.
Proficiency with social media management tools such as Sprout Social.
Experience with email marketing platforms.
Competency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva for content creation.
Familiarity with ticketing platforms (Ticketmaster, AXS) and presale/on-sale workflows is a significant plus.
Exceptional written and verbal communication skills with a strong editorial eye.
Highly organized, capable of managing multiple projects and deadlines in a fast-paced environment.
Creative thinker with an eye for design, storytelling, and audience engagement.
Strong attention to detail and commitment to accuracy in all published materials.
Self-starter who can work independently and collaboratively within a team.
Availability to work evenings, weekends, and holidays as required by the event schedule.
Genuine enthusiasm for live entertainment, sports, and the fan experience.

Technologies

Instagram, Facebook, X (Twitter), TikTok, LinkedIn, YouTube
Sprout Social
Adobe Photoshop, Illustrator, Premiere Pro
Canva
Simpleview CMS
Ticketmaster, AXS
Meta, Google Ads, Spotify Ads

Working Conditions

Location: Lake Charles, LA (onsite).
Hours: flexible, including evenings, weekends, and holidays in line with event schedules.
Physical requirements: ability to lift up to 50 lbs, stand for extended periods, and perform actions such as walking and reaching with hands and arms.

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