Marketing and Partnership Coordinator

The Marketing and Partnership Coordinator at Legends Global oversees integrated marketing campaigns and manages the day-to-day digital presence across social media, email marketing, and the company website. The role suits a creative, detail-oriented professional who thrives in a fast-paced, event-driven environment and is passionate about live entertainment and the fan experience. This position is based in Lake Charles, LA, onsite.

Responsibilities

• Develop, write, design, and schedule content for all social channels, including Instagram, Facebook, X (Twitter), TikTok, LinkedIn, and YouTube.
• Maintain a content calendar aligned with event announcements, presales, on-sales, and key marketing milestones.
• Produce platform-native content such as short-form videos, static graphics, carousels, and live event coverage.
• Monitor channels daily, respond to comments and messages, and manage community engagement in line with brand voice guidelines.
• Track social performance metrics and provide regular reporting and insights to the General Manager.
• Coordinate with artists, promoters, and touring marketing teams to amplify content and fulfill social media obligations.
• Build, deploy, and manage all organizational email campaigns; maintain and segment the subscriber database for targeted communications to fans, suite holders, sponsors, and corporate clients.
• Write compelling email copy for event announcements, presales, on-sales, newsletters, and post-event recaps.
• Coordinate with box office and ticketing partners to ensure accurate event links, promotional codes, and smooth purchase flows.
• Prepare and distribute marketing assets across channels for coordinated announce and on-sale launches.
• Maintain and update the organization’s website (Simpleview and other CMS) with event listings, show pages, ticket links, promotional banners, and informational content.
• Ensure timely posting of new events, including artist bios, images, seating charts, and venue information.
• Attend events to provide real-time social media coverage for concerts, sporting events, shows, conventions, trade shows, and private events.
• Capture photo and video content at events and coordinate with contracted photographers and videographers as needed.
• Staff marketing tables or fan activation areas at select events, distributing promotional materials and engaging with patrons.
• Support paid digital advertising campaigns across Meta, Google, Spotify, and other platforms in coordination with Corporate Marketing or agency partners.
• Assist with sponsor fulfillment by delivering digital impressions, social posts, and email placements on schedule.
• Support media relations by distributing press releases and maintaining press contact lists.
• Proactively solicit venue sponsorships, group sales, and special event opportunities through outreach and relationship management with local businesses.
• Conduct outreach, follow up on referrals, and maintain communication with existing clients; identify upsell opportunities for additional inventory or upgraded packages.
• Prepare sponsorship and advertisement proposals tailored to each prospect’s goals, budget, and audience.
• Create ROI reports for venue sponsors after each sponsorship term, summarizing impressions, activations, and performance metrics.
• Maintain a comprehensive sponsor database with client contacts, deliverables, contract terms, payment schedules, and notes on upsell opportunities.
• Ensure executed contracts are uploaded to the shared drive and retain hard copies in the master contract file.
• Provide weekly updates on sponsorship pipeline, group sales activity, and special event opportunities to the Sales and Marketing Manager and General Manager.
• Coordinate with operations, box office, and event staff to fulfill sponsor deliverables such as signage, announcements, activations, and complimentary tickets.
• Perform other duties as assigned by the General Manager or senior leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 1–3 years of professional experience in marketing, digital media, or communications; experience in live entertainment, sports, hospitality, or venue management is strongly preferred.
• Proven experience managing social media accounts and email marketing campaigns in a professional setting.
• Proficiency with social media management tools such as Sprout Social.
• Experience with email marketing platforms.
• Competency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva for content creation.
• Familiarity with ticketing platforms (Ticketmaster, AXS) and presale/on-sale workflows is a significant plus.
• Exceptional written and verbal communication skills with a strong editorial eye.
• Highly organized, capable of managing multiple projects and deadlines in a fast-paced environment.
• Creative thinker with an eye for design, storytelling, and audience engagement.
• Strong attention to detail and commitment to accuracy in all published materials.
• Self-starter who can work independently and collaboratively within a team.
• Availability to work evenings, weekends, and holidays as required by the event schedule.
• Genuine enthusiasm for live entertainment, sports, and the fan experience.

Technologies

• Instagram, Facebook, X (Twitter), TikTok, LinkedIn, YouTube
• Sprout Social
• Adobe Photoshop, Illustrator, Premiere Pro
• Canva
• Simpleview CMS
• Ticketmaster, AXS
• Meta, Google Ads, Spotify Ads

Working Conditions

• Location: Lake Charles, LA (onsite).
• Hours: flexible, including evenings, weekends, and holidays in line with event schedules.
• Physical requirements: ability to lift up to 50 lbs, stand for extended periods, and perform actions such as walking and reaching with hands and arms.