Lead the marketing and strategy for Hispano Medical Group, building and scaling the patient acquisition engine across the clinic network.

Own the end to end marketing engine, including paid acquisition, creative production, funnel performance, and marketing systems.
Set and execute the marketing strategy, translating company goals into quarterly plans, channel strategy, and campaign direction.
Manage and allocate a budget of $50K+ per month for paid media, optimizing for CAC to LTV rather than cost per lead.
Build and lead the marketing team, including hiring, performance management, vendor oversight, and content production workflows.
Establish and maintain attribution, analytics, and reporting systems that connect acquisition cost to patient lifetime value.
Partner with the sales and conversion teams to define the Ideal Patient Profile, improve lead quality, and maintain a feedback loop between marketing performance and patient outcomes.
Drive campaigns that prioritize membership eligible patients, as membership patients carry more than double the lifetime value of non-members.

Fully bilingual in English and Spanish, spoken and written, required for our market.
5+ years of experience in performance marketing with direct ownership of paid media budgets.
Proven experience leading marketing functions across creative, media buying, and analytics.
Strong understanding of CAC to LTV economics and experience optimizing for client quality and retention.
Deep platform knowledge across Meta and Google, plus at least one additional channel such as TikTok or YouTube.
Experience building marketing systems, workflows, and teams from scratch or through rapid scale.
Demonstrated use of AI tools to improve marketing output, speed, or decision-making.
Understands the Hispanic family healthcare market, or has marketed successfully to Hispanic/bilingual audiences.

This is an onsite role, based full-time at our headquarters office in Dallas, TX.
Travel to clinic locations only when necessary.
Standard business hours with flexibility based on campaign needs and performance cycles.

New patient volume from marketing is consistent and growing month over month.
CAC to LTV is measured and improves quarter over quarter.
Lead quality improves over time, with stronger alignment between marketing, conversion, and patient retention.
Paid media spend is deployed with full visibility into performance from acquisition through lifetime value.
Marketing reporting is accurate, real-time, and used to drive decisions across the team.
Creative output increases in volume and effectiveness without proportional increases in headcount.
A growing share of acquired patients convert into membership, raising blended lifetime value.

Base salary: USD 75,000 - 85,000 per year
Performance bonus tied to patient acquisition volume and CAC-to-LTV improvement
Opportunity to own the growth engine of an expanding clinic network and to build a marketing function from the ground up

Head of Marketing and Strategy

Job Description