Marketing Specialist role onsite in Dallas, TX at Yondr Group, focused on paid media, analytics and performance reporting.

Create and execute digital marketing plans to raise brand visibility and reach
Identify tactics to drive site traffic, improve SEO, and enhance user experience
Develop creative strategies to engage decision-makers in long buying cycles
Plan and optimize paid media campaigns across channels
Strengthen and manage our presence across social media platforms
Administer and maintain the CMS to stay aligned with business goals
Collaborate with content, design and external partners to deliver high-impact campaigns
Serve as the main point of contact for our digital agency
Integrate marketing tools to deliver a unified view of performance and user behavior
Ensure smooth data flow between platforms to enable actionable insights
Apply retargeting and lead-nurturing tactics for extended buying cycles
Deliver regular performance reports across channels and campaigns
Provide strategic recommendations for ongoing improvement based on analytics

3+ years of proven B2B digital marketing experience, ideally in industries with long buying cycles
Hands-on experience with LinkedIn Advertising and Google Ads
Strong understanding of marketing analytics and reporting tools
Expertise in marketing automation and CRM platforms such as HubSpot
Excellent communication, project management and collaboration skills
Ability to work independently and manage multiple projects in a fast-paced environment
Proficiency in Google Analytics, media monitoring and lead generation tools
Experience coordinating with multiple stakeholders, including digital agencies

Marketing Specialist

Job Description