Senior Social Media Specialist, Brand Marketing

Copart is seeking a Senior Social Media Specialist in Brand Marketing for an onsite role in Dallas, TX. You will lead strategy, content development, and real-time social channel execution across Meta, LinkedIn, TikTok, and YouTube, guided by data-driven performance insights and cross-functional collaboration with creative, marketing, and analytics teams.

This role offers a collaborative, fast-paced environment with a focus on authentic audience engagement and storytelling. You will help shape campaigns that are timely, platform-native, and impactful, while benefiting from a comprehensive benefits package and the stability of a well-established company.

Benefits

• Medical, Dental, and Vision coverage
• 401(k) plan with company matching
• Employee Stock Purchase Plan (ESPP)
• Employee Assistance Program (EAP) at no cost to you
• Vacation and Sick pay
• Paid company holidays
• Life and accidental death and dismemberment insurance
• Discounts

Responsibilities

• Turn marketing goals into channel-specific plans across Meta, LinkedIn, TikTok, YouTube, and beyond
• Own and manage the content calendar with a forward-looking lens to stay ahead
• Lead an always-on social presence, including real-time and reactive content
• Understand audience characteristics by social platform
• Continuously optimize content for engagement, reach, and platform best practices
• Ensure consistency between social and other email, web, and broader digital marketing efforts
• Pull data from Sprout, Hootsuite or similar tools and manipulate data in Excel or advanced readouts for regular reporting
• Collaborate with analytics teams to shape requests and uncover broader campaign performance insights
• Maintain a fast-moving, always-on content engine that shows up in real time
• Partner with the internal creative team to develop campaigns, series, and social-first ideas with strong hooks and storytelling
• Deliver fresh, entertaining, useful, and conversion-driven content that goes beyond standard approaches
• Act quickly on trends, platform changes, and cultural moments to keep the brand ahead
• Foster community connections by engaging in DMs and comments with an authentic brand voice

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in social media and digital marketing, with hands-on execution and campaign delivery
• Familiarity with Sprout or Hootsuite or similar content management platforms
• Proven experience managing organic or paid social campaigns across Meta, TikTok, YouTube, and LinkedIn
• Strong understanding of social media strategy, content development, and performance optimization
• Experience collaborating cross-functionally with creative, marketing, and external partners
• Post-production skills including Capcut, Adobe After Effects, Adobe Premiere, and Photoshop
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)