Transit Marketing Specialist (Social Media Specialist), Grade 21

Montgomery County’s Transit Marketing Specialist role centers on shaping how residents learn about MCDOT projects and services. Based on-site in Rockville, the position focuses on crafting engaging social content, coordinating with county and regional partners, and delivering timely information across multiple channels while ensuring ADA accessibility. This role supports a comprehensive marketing plan for transit initiatives and daily public communications.

Responsibilities

• Independently collect, develop, and produce content, including videos, photos, interviews, and written materials.
• Manage and schedule social media posts; monitor platforms and address questions and concerns from residents.
• Conduct frequent project site visits to capture content for social media, press releases, and press packages.
• Highlight employee achievements and conduct consistent follow-up communication with the public.
• Plan, coordinate, and execute press conferences, special events, and outreach activities that generate interest and inspire action.
• Create persuasive, engaging content in collaboration with County and regional partners.
• Research emerging communication platforms and propose new engagement approaches.
• Gather information from MCDOT’s five divisions to support press releases, newsletters, and other written communications.
• Prepare publications, newsletter articles, display materials, and weekly social media performance reports.
• Ensure all public-facing materials meet ADA accessibility standards.
• Perform additional duties as assigned.

Requirements

• Graphic design capabilities (Canva preferred).
• Strong writing and presentation skills.
• Proficiency with Hootsuite, Microsoft Word, PowerPoint, and Excel.
• Ability to collect, organize, and analyze data for reporting.
• Experience preparing written materials for publication and display.
• Familiarity with major social media platforms and effective engagement practices.
• Ability to work independently, take initiative, and demonstrate reliability.
• Willingness to pitch new ideas, platform trials, and creative outreach strategies.
• Writing samples, presentation materials, and creative video examples may be requested; social media knowledge may be evaluated during the interview.
• Multilingual skills are desirable but not required.

Technologies

• Canva
• Hootsuite
• Microsoft Word
• PowerPoint
• Excel
• Bluesky
• X
• Facebook
• Instagram
• Threads
• Reddit
• Mastodon
• Flickr
• Nextdoor

Supplemental Information

• Salary: USD 70,556 - 112,166 per year
• Location: Rockville, MD (onsite)
• Graduation from an accredited college or university with a Bachelor’s Degree in Marketing, Communications, or a related field is preferred.
• Experience creating creative social media content, including videos and reels, posting on multiple platforms, engaging project teams or specialists, and responding to inquiries.
• Ability to learn and understand the department's dynamics and how it relates to the County, including the County Executive’s Office, Council, and Public Information Office.
• Knowledge of ADA guidelines and how to create ADA-compliant documents, videos, pictures, and webpages for government agencies.
• Experience developing and implementing marketing and communication plans and materials to engage the public and build trust in MCDOT.
• Experience tracking, evaluating, and reporting on social media performance and trying new tactics to grow audience, views, and engagement.
• Experience setting up paid social media campaigns.
• Experience writing in a customer-focused setting for the public, and in AP style for media.
• Experience in event planning and assisting with major communications and recognition events, including talking points and coordination.

Physical & Scheduling Requirements

• Frequent travel throughout Montgomery County for content creation, meetings, and presentations related to MCDOT programs and projects.
• Ability to lift or carry up to 10 lbs and perform necessary physical tasks related to event setup and breakdown.
• Occasional rotating shifts on weekdays and weekends.
• Ability to work off-site as needed.