Digital Marketing Specialist
Marketing
Brand Management
Campaign Management
Channel Management
Communications
Content Marketing
Coordinator
Cross-Functional
Data Analytics
Design Tools
Digital Marketing
Email Marketing
Event Management
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Paid Advertising
Project Management
Reporting and Analytics
Social Media
Job Description
Insurance Agency Marketing Services, Inc is seeking a Digital Marketing Specialist to join its in-office team in Topeka, Kansas. This full-time role centers on developing and executing digital marketing programs for both internal initiatives and client projects within the insurance and financial services space, with a emphasis on content creation, social media management, paid advertising, and webinar coordination. The position requires a bachelor’s degree and at least three years of experience, and it offers a collaborative, data-driven environment on site in Topeka.
Responsibilities
- Develop and execute comprehensive digital marketing plans for internal and client-driven initiatives
- Produce engaging, on-brand content for websites, social channels, and email campaigns
- Oversee webinars using GoToWebinar, including setup, invitations, and coordination with hosts and co-hosts
- Plan and optimize paid media campaigns across Google Ads, Meta, and other platforms
- Support internal and external presentations with PowerPoint, basic graphic design, and document creation
- Manage targeted email campaigns using tools such as HubSpot, Salesforce, Campaigner, and Constant Contact
- Create strategic marketing plans for clients aligned with available creative services
- Track, analyze, and report campaign performance to inform future strategies
Requirements
- 3+ years of proven experience in copywriting, social media management, and digital advertising
- Bachelor’s degree in Digital Media/Marketing, Marketing Communications, English, Journalism, Graphic Design, or a related field
- Strong understanding of brand strategy, campaign development, and content creation
- Demonstrated ability to drive engagement and deliver measurable results
- Excellent communication, organization, and project management skills
- Ability to work both independently and as part of a team
Technologies
- GoToWebinar
- Google Ads
- Meta
- HubSpot
- Salesforce
- Campaigner
- Constant Contact
- WordPress
- Adobe Creative Cloud
- Canva
- PowerPoint
Benefits
- Competitive base salary
- Year-end bonus
- Medical insurance
- Dental insurance
- Vision insurance
- Health savings account
- 401(k) with employer match
- Paid holidays
- Paid time off
Job Details
- Job Type: Full-time
- Location: Topeka, KS (onsite)
- Salary: USD 50,000 - 60,000 per year
- Minimum Experience: 3 years
- Education: Bachelor's degree
- Ability to commute: Topeka, KS 66604 (Required)
- Work Location: In person
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