Digital Marketing Specialist

Insurance Agency Marketing Services, Inc is seeking a Digital Marketing Specialist to join its in-office team in Topeka, Kansas. This full-time role centers on developing and executing digital marketing programs for both internal initiatives and client projects within the insurance and financial services space, with a emphasis on content creation, social media management, paid advertising, and webinar coordination. The position requires a bachelor’s degree and at least three years of experience, and it offers a collaborative, data-driven environment on site in Topeka.

Responsibilities

• Develop and execute comprehensive digital marketing plans for internal and client-driven initiatives
• Produce engaging, on-brand content for websites, social channels, and email campaigns
• Oversee webinars using GoToWebinar, including setup, invitations, and coordination with hosts and co-hosts
• Plan and optimize paid media campaigns across Google Ads, Meta, and other platforms
• Support internal and external presentations with PowerPoint, basic graphic design, and document creation
• Manage targeted email campaigns using tools such as HubSpot, Salesforce, Campaigner, and Constant Contact
• Create strategic marketing plans for clients aligned with available creative services
• Track, analyze, and report campaign performance to inform future strategies

Requirements

• 3+ years of proven experience in copywriting, social media management, and digital advertising
• Bachelor’s degree in Digital Media/Marketing, Marketing Communications, English, Journalism, Graphic Design, or a related field
• Strong understanding of brand strategy, campaign development, and content creation
• Demonstrated ability to drive engagement and deliver measurable results
• Excellent communication, organization, and project management skills
• Ability to work both independently and as part of a team

Technologies

• GoToWebinar
• Google Ads
• Meta
• HubSpot
• Salesforce
• Campaigner
• Constant Contact
• WordPress
• Adobe Creative Cloud
• Canva
• PowerPoint

Benefits

• Competitive base salary
• Year-end bonus
• Medical insurance
• Dental insurance
• Vision insurance
• Health savings account
• 401(k) with employer match
• Paid holidays
• Paid time off

Job Details

• Job Type: Full-time
• Location: Topeka, KS (onsite)
• Salary: USD 50,000 - 60,000 per year
• Minimum Experience: 3 years
• Education: Bachelor's degree
• Ability to commute: Topeka, KS 66604 (Required)
• Work Location: In person