SEO/SEM Marketing Manager

Responsibilities

• Lead and mentor a team of up to three SEO/SEM specialists.
• Oversee search marketing initiatives for a large portfolio of dealership websites while upholding high quality service standards.
• Create scalable SEO and paid search programs that can be rolled out efficiently across hundreds of clients.
• Prioritize work based on business impact, client needs, and team capacity.
• Implement processes, documentation, and quality standards to boost efficiency and consistency.
• Perform technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
• Oversee keyword research, on-page optimization, local SEO, content recommendations, link building, and competitive analysis.
• Direct Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
• Track campaign performance and report results with actionable recommendations.
• Collaborate with Product Development, Customer Success, Account Management, and Website Builders to implement SEO best practices within the platform.
• Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
• Continuously identify opportunities to automate repetitive work using technology, templates, AI, and improved workflows.

Requirements

• 5+ years of SEO and SEM experience with demonstrable results.
• 2+ years in a role that manages or mentors marketing professionals.
• Experience managing multiple client accounts in an agency or high-volume SaaS environment.
• Strong understanding of technical SEO, local SEO, content strategy, and paid search.
• Advanced knowledge of GA4, Google Tag Manager, Google Search Console, Google Ads, SEMrush, PageSpeed Insights, Screaming Frog SEO Spider, Raven Tools (or similar).
• Experience implementing conversion tracking, event tagging, and attribution.
• Strong analytical skills with the ability to translate data into business recommendations.
• Excellent project management, prioritization, and organizational skills.
• Ability to thrive in a fast-paced environment while managing competing priorities.

Technologies

• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Google Ads
• SEMrush
• PageSpeed Insights
• Screaming Frog SEO Spider
• Raven Tools or similar reporting platforms

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Tuition reimbursement

What success looks like

• Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
• Builds repeatable processes that enable the team to scale without sacrificing quality.
• Develops a high performing, accountable team focused on continuous improvement.
• Uses data to drive decisions and proactively identifies opportunities for optimization.
• Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key competencies

• Strong Management Skills
• Strategic Thinking
• Process Improvement
• Client Service
• Analytical Thinking
• Technical SEO
• Paid Search
• Communication
• Collaboration
• Continuous Learning

Preferred qualifications

• Experience in automotive, powersports, RV, marine, or other dealer-based industries
• Experience supporting SaaS products or website platforms
• Familiarity with Local SEO for multi-location businesses
• Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO
• Knowledge of AI-assisted marketing workflows and automation tools