Marketing Director – Luxury Vacation Rentals

What we offer

Join Coastal Retreats Luxury Vacation Rentals in a hands-on Marketing Director role that elevates the brand, maximizes listing performance, and leads onboarding for new luxury properties. You will collaborate with external website development and SEO partners to ensure a polished, upscale presence across platforms. This onsite opportunity is based in Miramar Beach, Florida, offering creative influence and a clear path for professional growth.

Compensation

Salary: USD 90,000 - 115,000 per year

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off

Why Coastal Retreats

• Work with high-end luxury homes in a premier vacation rental market
• High impact role with substantial creative influence
• Fast-growing company with robust systems and support
• Shape the public-facing identity of a luxury hospitality brand
• Performance-driven environment with meaningful growth potential

Responsibilities

• Lead onboarding of new luxury vacation rental properties
• Optimize Airbnb and Vrbo listings
• Craft compelling listing titles, descriptions, and marketing copy
• Coordinate photography, staging direction, amenities setup, and launch readiness
• Collaborate with the company’s website development and SEO provider
• Plan and manage guest email marketing campaigns
• Build and maintain the company’s social media presence
• Create social media content showcasing luxury homes and guest experiences
• Oversee signage, branding, and marketing materials
• Maintain a polished and consistent luxury brand image across all platforms

Requirements

• Strong marketing and copywriting ability
• Highly creative while also detail-oriented and organized
• Experience with Airbnb and Vrbo listing optimization preferred
• Familiarity with SEO, branding, and social media marketing
• Strong understanding of luxury presentation and conversion-focused marketing
• Self-motivated and capable of managing multiple projects independently
• Vacation rental, hospitality, luxury real estate, or related experience preferred

Technologies

• Airbnb
• Vrbo

Work location

In person in Miramar Beach, FL

Application questions

1. How many Airbnb and/or Vrbo listings have you personally created or optimized? Please provide specific examples and performance results if possible.
2. Describe your experience with luxury branding, social media management, and marketing content creation. What brands or companies have you worked with?
3. This position requires managing multiple property launches, marketing campaigns, and deadlines simultaneously with minimal oversight. Describe your experience handling fast-paced, high-detail workloads independently.
4. What experience do you have with SEO, website content coordination, email marketing campaigns, or working alongside website development/SEO companies?
5. This role is based around high-end luxury vacation rentals in the Miramar Beach and Destin market and requires a strong eye for presentation, detail, and conversion-focused marketing. Why do you believe you are a strong fit for this position?