Marketing Director – Luxury Vacation Rentals
Marketing
Airbnb
Brand Management
Campaign Management
Channel Management
Content Marketing
Coordinator
Cross-Functional
Digital Marketing
Luxury
Marketing Collateral
Marketing Materials
Marketing Operations
Marketing Strategy
Project Management
Real Estate Marketing
Rental Properties
SEO
Tourism Hospitality
Vacation Rentals
Vrbo
Job Description
What we offer
Join Coastal Retreats Luxury Vacation Rentals in a hands-on Marketing Director role that elevates the brand, maximizes listing performance, and leads onboarding for new luxury properties. You will collaborate with external website development and SEO partners to ensure a polished, upscale presence across platforms. This onsite opportunity is based in Miramar Beach, Florida, offering creative influence and a clear path for professional growth.
Compensation
Salary: USD 90,000 - 115,000 per year
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
Why Coastal Retreats
- Work with high-end luxury homes in a premier vacation rental market
- High impact role with substantial creative influence
- Fast-growing company with robust systems and support
- Shape the public-facing identity of a luxury hospitality brand
- Performance-driven environment with meaningful growth potential
Responsibilities
- Lead onboarding of new luxury vacation rental properties
- Optimize Airbnb and Vrbo listings
- Craft compelling listing titles, descriptions, and marketing copy
- Coordinate photography, staging direction, amenities setup, and launch readiness
- Collaborate with the company’s website development and SEO provider
- Plan and manage guest email marketing campaigns
- Build and maintain the company’s social media presence
- Create social media content showcasing luxury homes and guest experiences
- Oversee signage, branding, and marketing materials
- Maintain a polished and consistent luxury brand image across all platforms
Requirements
- Strong marketing and copywriting ability
- Highly creative while also detail-oriented and organized
- Experience with Airbnb and Vrbo listing optimization preferred
- Familiarity with SEO, branding, and social media marketing
- Strong understanding of luxury presentation and conversion-focused marketing
- Self-motivated and capable of managing multiple projects independently
- Vacation rental, hospitality, luxury real estate, or related experience preferred
Technologies
- Airbnb
- Vrbo
Work location
In person in Miramar Beach, FL
Application questions
- How many Airbnb and/or Vrbo listings have you personally created or optimized? Please provide specific examples and performance results if possible.
- Describe your experience with luxury branding, social media management, and marketing content creation. What brands or companies have you worked with?
- This position requires managing multiple property launches, marketing campaigns, and deadlines simultaneously with minimal oversight. Describe your experience handling fast-paced, high-detail workloads independently.
- What experience do you have with SEO, website content coordination, email marketing campaigns, or working alongside website development/SEO companies?
- This role is based around high-end luxury vacation rentals in the Miramar Beach and Destin market and requires a strong eye for presentation, detail, and conversion-focused marketing. Why do you believe you are a strong fit for this position?
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