Marketing Coordinator
Marketing
Analytics
Campaign Management
Channel Management
Content Marketing
Coordinator
Cross-Functional
Design Tools
Digital Marketing
Email Marketing
Marketing Analytics
Marketing Collateral
Marketing Materials
Marketing Strategy
Project Management
Real Estate Marketing
Reporting and Analytics
Social Media
Job Description
Piedmont Properties of the Carolinas, Inc. is seeking a Marketing Coordinator to lead marketing programs for a portfolio of 60+ active property listings while supporting brokers with transaction coordination and CRM-driven campaigns. This onsite role in Charlotte, NC combines brand stewardship with hands-on content creation, cross-channel marketing, and data-informed decision making.
Responsibilities
- Lead the planning and execution of marketing campaigns across 60+ active property listings.
- Create high-quality marketing collateral including property flyers, offering memorandums, proposals, tour books, and presentations.
- Design and deploy email marketing campaigns.
- Manage and expand the firm’s social media presence (LinkedIn, Facebook, etc.), including content creation, posting, and performance tracking.
- Maintain and enhance the company website (Squarespace), ensuring content stays current and aligned with branding.
- Update and manage property listings across major platforms (CoStar, LoopNet, Crexi, etc.).
- Oversee CRM data integrity (Salesforce/Apto) and leverage it for targeted marketing campaigns.
- Collaborate with brokers to develop customized marketing materials and market data reports.
- Continuously identify opportunities to improve marketing processes, efficiency, and overall brand presence.
- Draft LOIs, contracts, and transaction-related documents using ZipForms.
- Support deal flow from initial marketing through closing, including document management and milestone tracking.
- Prepare client presentations, proposals, and pitch materials.
- Conduct property research, market analysis, and collection of comparable data.
- Pull and refine targeted prospect lists for leasing and investment outreach.
- Track listing activity, lease expirations, and annual escalations for client reporting.
- Close out completed listings and maintain accurate records across all platforms.
- Assist with inbound client communication and general inquiries.
- Support brokers with ad hoc administrative needs and special projects.
- Maintain organized digital and physical deal files.
- Ensure consistency, accuracy, and professionalism across all client-facing materials.
Requirements
- 2+ years of experience in marketing, commercial real estate, or a related field preferred.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
- Experience with Adobe Creative Suite (InDesign) strongly preferred.
- Strong written and verbal communication skills.
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines.
- A self-starter who takes initiative and ownership of their role.
- Strong problem-solving and critical-thinking abilities.
- Detail-oriented professional who takes pride in producing high-quality work.
- Ability to work within existing systems while proactively improving processes.
- Collaborative team player who communicates effectively with brokers and clients.
- Willingness to learn and grow within the commercial real estate industry.
Technologies
- Squarespace
- CoStar
- LoopNet
- Crexi
- Salesforce
- Apto
- ZipForms
- Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
- Adobe Creative Suite (InDesign)
Benefits
- Competitive salary based on experience
- Opportunity to work closely with senior brokers and gain exposure to all aspects of the business
Job Type
- Full-time
Work Location
- Onsite in Charlotte, NC