Senior Digital Marketing Manager

The Senior Digital Marketing Manager oversees strategy, execution, and optimization of integrated, full-funnel digital programs across paid media, website, email, and SMS to drive omni-channel traffic, in-store conversions, and revenue, collaborating with Marketing, Ecommerce, Creative, Analytics, and agency partners.

Location and Compensation

Location: Hoffman Estates, IL, with a hybrid work arrangement. Annual salary: USD 130,000–135,000.

Responsibilities

• Develop and refine a comprehensive full-funnel digital marketing strategy spanning paid search, paid social, programmatic/display, online video, and emerging channels, prioritizing brick-and-mortar performance.
• Lead end-to-end campaign planning and execution with agencies, translating business goals into channel strategies, briefs, targeting approaches, and measurement plans in collaboration with cross-functional stakeholders.
• Manage the creative asset lifecycle: craft clear briefs, define formats/specs, coordinate reviews and approvals, track production status, and ensure on-time delivery of assets for all digital channels.
• Maintain consistent, on-brand creative and messaging across digital touchpoints, including paid media, website modules/banners, email, and SMS by partnering with Creative, Brand, Ecommerce, and Lifecycle teams.
• Act as the primary day-to-day liaison for media agencies and key platform partners; align on objectives, oversee execution, negotiate scopes/contracts as needed, and evaluate performance to maximize partnership value.
• Oversee campaign implementation and governance, ensuring quality control, tagging/measurement readiness, adherence to brand standards, and a rapid feedback loop between creative, media, and onsite experiences.
• Develop and manage budgets, forecasts, and pacing across channels; identify opportunities to reallocate spend to maximize ROI and incremental impact.
• Establish a test-and-learn roadmap covering audiences, creative, offers, landing experiences, and platform betas, with clear hypotheses, success metrics, and post-test learnings.
• Own performance reporting and insights for senior leadership; connect media results to in-store and onsite behavior and conversion drivers, recommending actions to improve outcomes.
• Collaborate with internal teams to stay ahead of planning, participating in quarterly road mapping, key moments planning, and promotional calendars to ensure media and creative readiness.
• Monitor industry trends, competitive landscape, and platform changes to inform strategy and identify growth opportunities across SEO, onsite optimization, and customer journey improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 7+ years of experience in performance or digital marketing with hands-on ownership of multi-channel programs; retail, apparel, or omni-channel experience is strongly preferred.
• 3+ years collaborating with ecommerce teams or within an agency environment; strong understanding of onsite merchandising, landing page optimization, and customer journey mapping.
• Proven ability to lead agency and vendor partnerships, set strategy, provide clear direction, hold partners accountable, and drive measurable results.
• Experience in creative operations, including briefing, asset management, stakeholder alignment, and ensuring consistent creative across paid media, website, email, and SMS.
• Strong analytical and measurement capabilities, including KPI definition, attribution concepts, and performance reporting; experience with GA4 or similar analytics platforms.
• Excellent project management and communication skills, with the ability to influence cross-functional partners and manage multiple workstreams in a fast-paced environment.
• Ability to navigate ambiguity and act decisively; a testing mindset with the ability to translate learnings into scalable improvements.

Technologies

Google Analytics GA4.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Voluntary welfare plans
• Bonus plan eligibility
• 401(k) match
• Vacation time
• Sick time
• Paid leave
• Sick Time: For the State of Washington, all employees will accrue paid sick time at the rate of 1 hour for every 30 hours worked.
• Paid leave in required states