Digital Marketing Manager

The Digital Marketing Manager will lead Beachside & Company's multi-location digital strategy to generate leads, raise brand awareness, and maximize ROI through paid media, SEO, email, SMS, CRM automation, content, and data-driven decision making.

Responsibilities

• Plan, manage, and optimize Google Ads across Search, Display, YouTube, Local, and Performance Max
• Plan, manage, and optimize Meta campaigns on Facebook and Instagram
• Monitor performance daily and implement data-driven changes to improve lead quality, conversion rates, and ROI
• Manage advertising budgets across multiple locations and channels
• Create and optimize retargeting campaigns to boost engagement and conversions
• Execute A/B tests on ads, landing pages, offers, and creative assets
• Continuously seek opportunities to lower cost-per-lead and enhance overall marketing effectiveness
• Track ROAS across all paid channels and optimize accordingly
• Build and deploy email marketing campaigns to generate leads, increase retention, and drive sales
• Develop automated email and SMS workflows for lead nurturing, abandoned inquiries, service reminders, promotions, and reactivation
• Segment customer databases to improve targeting and personalization
• Monitor open rates, click-through rates, conversions, and overall campaign performance
• Ensure all customer communications align with brand standards and marketing objectives
• Lead SEO initiatives including keyword research, technical optimization, content enhancement, and backlink strategies
• Improve organic rankings and drive long-term website traffic growth
• Build and manage landing pages to support promotions, events, and lead generation
• Collaborate with website vendors and internal teams to improve user experience and conversions
• Coordinate website updates and ensure content remains current and optimized
• Oversee CRM marketing initiatives and automation systems
• Design automated customer journeys to shorten lead response times and increase sales conversions
• Track lead sources and marketing attribution
• Work closely with sales teams to ensure effective follow-up and measurable outcomes
• Develop customer retention and re-engagement strategies
• Directly manage the company videographer
• Develop monthly content calendars to support advertising, social media, promotions, inventory, and events
• Coordinate video shoots, testimonials, inventory showcases, and event coverage
• Maintain a consistent stream of high-quality photo and video content across all locations
• Collaborate with the videographer to produce high-converting content for Meta, Google, YouTube, TikTok, and other platforms
• Manage relationships with influencers, brand ambassadors, and content creators
• Identify, recruit, negotiate, and coordinate influencer partnerships aligned with goals and demographics
• Monitor influencer performance and evaluate ROI, engagement, leads, and brand metrics
• Partner with sales, operations, and stores to identify content opportunities that drive engagement and sales
• Ensure all content remains on-brand and aligned with marketing initiatives
• Track and analyze marketing performance using GA4, GA4-compatible tools, GTM, Looker Studio, Meta Business Manager, and others
• Create dashboards and reports with actionable insights for leadership
• Monitor KPIs including lead volume, conversion rate, CPL, ROAS, site traffic, and CAC
• Provide data-driven strategic recommendations and guide marketing investments
• Present monthly performance updates and recommendations to executive leadership
• Research, negotiate, and secure local events, sponsorships, trade shows, and community partnerships
• Coordinate campaigns around dealership events and promotional activities
• Support local dealership marketing efforts to boost traffic and brand awareness
• Collaborate with store managers to maximize local marketing opportunities
• Conduct market research and competitor analysis to identify growth opportunities
• Stay current on digital marketing trends, platform updates, and emerging technologies
• Recommend innovative strategies that align with company growth objectives
• Continuously seek opportunities to improve efficiency, lead quality, and overall performance

Requirements

• Minimum 3 years of digital marketing experience with a focus on lead generation
• Extensive experience managing Google Ads campaigns
• Extensive experience managing Meta Ads campaigns (Facebook & Instagram)
• Strong knowledge of email marketing strategy, segmentation, and automation
• Solid understanding of SMS marketing platforms and customer engagement strategies
• Experience managing marketing budgets and analyzing campaign ROI
• Experience with CRM systems and marketing automation platforms
• Strong understanding of SEO best practices and ranking factors
• Experience with GA4, Google Tag Manager, Looker Studio, and marketing reporting tools
• Proven track record of delivering measurable ROI from marketing campaigns
• Solid grasp of conversion rate optimization and customer acquisition strategies
• Experience managing creative projects, content calendars, and marketing campaigns
• Excellent communication, organizational, and project management skills
• Ability to manage multiple projects in a fast-paced environment
• Self-motivated with a strong sense of ownership and accountability

Technologies

• Google Ads
• Meta Ads (Facebook & Instagram)
• GA4 (Google Analytics 4)
• Google Tag Manager
• Looker Studio
• Meta Business Manager
• Klaviyo
• HubSpot
• ActiveCampaign
• Mailchimp
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Podium
• Birdeye
• TikTok

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• PTO
• Employee Discounts
• Career Advancement Opportunities
• Opportunity to work with the nations largest golf cart dealership group

What success looks like

• Increase qualified lead volume across all locations
• Improve conversion rates from digital channels
• Lower cost per lead while preserving lead quality
• Improve ROAS and overall marketing ROI
• Grow organic website traffic through SEO efforts
• Boost customer retention via email and SMS campaigns
• Develop a scalable content creation strategy across locations
• Establish influencer partnerships that raise brand awareness
• Build scalable marketing systems to support ongoing expansion

Pay

USD 65,000 - 75,000 per year

Schedule

Full-time, Monday through Friday, with occasional evenings and weekends for events, promotions, content shoots, and special projects.

Location

West Palm Beach, FL 33401 onsite

Why join Beachside & Company?

• Opportunity to directly influence the growth of a rapidly expanding national company
• Collaborate with ownership and executive leadership and shape marketing strategy
• Role focused on generating leads, driving sales, building brand awareness, and delivering measurable results
• Chance to contribute to the largest golf cart dealership group in the nation