Senior Digital Marketing Manager

Senior Digital Marketing Manager role at Hoffenmer Inc, onsite in Hoffman Estates, IL, overseeing paid search campaigns, SEO initiatives, analytics infrastructure, and growth across 30+ websites.

Responsibilities

• Lead paid search campaigns across all active websites
• Oversee Google Ads end to end, including campaign creation, daily bid and budget optimization, keyword strategy, ad copy testing, landing page performance analysis, and conversion optimization
• Conduct ongoing technical and on page SEO audits across 30+ websites
• Identify, prioritize, and directly implement SEO fixes and optimizations
• Monitor and improve organic search rankings, traffic, and lead generation performance
• Own analytics infrastructure, conversion tracking, and reporting accuracy
• Configure and maintain GA4, Google Tag Manager, and Google Search Console environments
• Develop actionable reporting dashboards and performance summaries for leadership
• Analyze cost per acquired customer CAC, conversion rates, and channel ROI
• Read and edit HTML directly for routine SEO and tracking updates
• Collaborate with leadership on growth strategy, testing initiatives, and marketing priorities
• Maintain documentation of website performance issues, fixes, and optimization opportunities
• Stay current on search engine algorithm updates, paid media trends, and SEO best practices

Requirements

• 5–7 years of digital marketing experience with a focus on paid search and SEO
• Proven experience managing annual paid search budgets of $150,000+
• Demonstrated SEO success across multiple websites (10+ sites strongly preferred)
• Google Ads
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager (GTM)
• Proficiency with SEO and auditing platforms including Ahrefs or SEMrush and Screaming Frog
• Comfortable reading and editing HTML directly for on-page SEO and tracking implementation
• Strong analytical skills with experience interpreting traffic, conversion, and attribution data
• Experience building and optimizing B2B lead generation funnels
• Strong written communication and reporting skills
• Ability to work independently in a high-ownership environment

Technologies

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog

Benefits

• Medical, Dental, and Vision coverage after 90 days
• PTO, vacation, sick time, and 8 paid holidays
• 401(k)
• Retirement plan (Simple IRA) available after 90 days
• Paid lunch break and complimentary lunches
• Modern, state-of-the-art office environment
• Company outings and team activities
• Remote work flexibility
• Ahrefs or SEMrush subscription provided based on candidate preference
• Screaming Frog license included
• Hosting environment credentials provided on day one

About Hoffenmer Inc.

Hoffenmer Inc. is a national U.S. DOT compliance agency known for its innovative and fast-paced environment. We are a people-focused company that invests in employee growth and development while continuing to expand nationwide.

Reporting To

Co-Owner

Pay, Benefits & Tools

• Base Hourly: $43.27 - $55.34
• Performance Bonus: Up to $15,000 annually tied to cost per acquired customer and organic traffic targets
• Total Compensation Ceiling: Up to $130,000 annually
• Minimum salary floor of $90,000 base is firm
• Paid lunch break and complimentary lunches
• Modern, state-of-the-art office environment
• Relaxing break room with movie-theater setup
• Health benefits including Medical, Dental, and Vision coverage after 90 days
• PTO, vacation, sick time, and 8 paid holidays
• Retirement plan (Simple IRA) available after 90 days
• Company outings and team activities
• Remote work flexibility preferred
• Ahrefs or SEMrush subscription provided based on candidate preference
• Screaming Frog license included
• Hosting environment credentials provided on day one
• Read and edit access to all 30+ production websites
• Full administrative access to Google Ads accounts, GA4 properties, Google Search Console properties, and GTM containers

Work Location

In person

Interview / Website Audit Assignment

• Candidates will complete a written website audit assignment during the interview process
• Hoffenmer will provide links to three company websites for review
• Identify five specific issues on each site and provide recommended fixes
• Email findings to [email protected]
• Websites to review:
  • California Motor Carrier Permit (MCP) | CA# Filing Assistance Website 1: https://mcpca.us
  • FMCSA Clearinghouse Registration | Clearinghouse Portal Setup | Federal Applications Processor Website 2: https://clearinghouseportal.us
  • US DOT Biennial Update Portal | DOT Updates | Federal Applications Processor - Home Website 3: https://dotupdates.us