Regional Marketing Coordinator

Responsibilities

• Develop and lead the regional strategy for social media, digital content, physician outreach, and community and business relationship development.
• Build and maintain relationships with current and prospective referral sources (physicians, office staff, clinicians, etc.) through in-person meetings, calls, emails, and events to drive patient referrals.
• Plan and coordinate patient-facing events to raise brand awareness, including information sessions, community events, and conferences, while maintaining an outreach calendar for HRC physicians.
• Track and report weekly referral volume by source, assess outreach effectiveness, and support strategic marketing initiatives.
• Collaborate with corporate and regional marketing, PR, business development, and internal teams (call center, digital design, office leadership) to create materials and help execute projects.
• Analyze marketing and outreach data, conduct market research, and translate insights into branding and business development opportunities.
• Manage advertising efforts across appropriate channels and oversee regional vendors and contractors as needed.
• Ensure all marketing, media, and outreach activities align with organizational guidelines and protect confidentiality of sensitive information.

Requirements

• BS/BA degree in a related field from an accredited college or university
• 3+ years of relevant experience
• Proficiency with Canva, Photoshop (or equivalent), and Microsoft Office, especially PowerPoint and Excel

Technologies

• Canva
• Photoshop or similar design tools
• Microsoft Office (PowerPoint, Excel)
• Zoho
• Salesforce
• HubSpot

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Reports To

• VP, Marketing and Growth

FLSA Classification

• Non-exempt

Abilities and Knowledge

• Effective verbal and written communication; strong collaboration and leadership skills; ability to organize and manage priorities
• Flexible, yet organized, with sound judgment
• Ability to maintain confidentiality
• Capability to work with managers, staff at all levels, and physicians
• Capability to conduct and contribute to research projects
• Familiarity with and adherence to HRC and Laboratory Policies & Procedures
• Commitment to excellent customer service and patient care

Team Expectations

• Strong communication, organizational, and computer skills
• Proactive approach to minimizing crisis situations
• Maintain confidentiality in all daily work and handle confidential information appropriately
• Treat all employees, medical staff, and visitors with dignity and respect
• Timely and effective communication
• Keep work areas clean and organized
• Collaborate effectively with others to foster a productive team environment
• Engage professionally with colleagues to maintain a cooperative workplace
• Attend required meetings, including occasional weekends and evenings
• Participate in performance improvement activities
• Maintain reliable attendance and punctuality to support efficient operations
• Accept responsibility and accountability for actions

Job Type

• Full-time

Pay

• $67,000.00 - $71,000.00 per year

Work Location

• In person; Pasadena, CA (onsite)