National Marketing Manager

National Marketing Manager at Smith Douglas Homes coordinates national marketing initiatives to drive division growth, support community launches, and enhance the customer experience across channels.

Location: Woodstock, GA (onsite)

Responsibilities

• Collaborate with the creative agency to craft campaign messaging and marketing assets used across digital, social, and division marketing programs.
• Lead cross functional coordination to rollout national campaigns, maintaining consistent messaging across the website, social channels, email programs, and point-of-sale materials.
• Oversee the marketing calendar and align timelines to ensure timely, organized execution.
• Plan and coordinate community launches, including positioning, Coming Soon messaging, launch strategy, and division wide marketing frameworks.
• Analyze campaign performance data to identify opportunities and recommend improvements for future initiatives, messaging, and customer engagement.
• Collaborate with IT, Analytics, Sales, and external vendors to deploy and optimize HubSpot marketing initiatives, website enhancements, lead generation tools, email programs, and other marketing tech projects.
• Create, deploy, and refine national and division email campaigns, automated customer journeys, and lead nurture workflows in HubSpot, using performance data to boost engagement and effectiveness.
• Contribute to building interactive tools and digital experiences that strengthen product positioning and the overall consumer experience.
• Develop and sustain marketing toolkits to support promotions, division launches, events, model openings, and seasonal campaigns.
• Keep marketing resources, templates, and SharePoint content up to date so division teams have current materials and tools.

Requirements

• Bachelor’s degree in marketing, communications or related field.
• 3 to 5 years of progressively responsible marketing experience in the homebuilding sector, supporting community marketing, campaign execution, and division marketing initiatives.
• Experience coordinating community launches, developing integrated campaigns, and partnering with sales and division teams within a production homebuilding environment is required.
• Corporate marketing experience is a plus.
• Experience with website content management systems.
• CRM systems experience, with HubSpot preferred.
• Experience with email marketing platforms.
• Proficiency in Google Analytics GA4.
• Familiarity with digital marketing technologies.
• Familiarity with Canva.
• Familiarity with Adobe Creative Suite.
• Strong strategic thinking, organizational, and problem solving skills with the ability to prioritize multiple initiatives in a fast paced environment.
• Ability to evaluate marketing performance, customer insights, and campaign analytics to identify opportunities and drive continuous improvement.
• Excellent written, verbal, and presentation skills with the ability to communicate effectively across all levels of the organization.
• Ability to exercise sound judgment, manage competing priorities, and make informed decisions that support business objectives.

Technologies

• HubSpot
• SharePoint
• Google Analytics GA4
• Canva
• Adobe Creative Suite
• Website CMS platforms
• Email marketing platforms

Work Environment

• Demonstrates a strong work ethic and the ability to manage multiple projects, shifting priorities, and deadlines simultaneously.
• Builds collaborative relationships and works effectively across Marketing, Sales, IT, and Division teams.
• Comfortable leading meetings, presenting marketing initiatives, and facilitating training with cross functional teams and leadership.
• Willing to travel periodically to division offices, community launches, company meetings, and special events as needed.
• Based at the Smith Douglas Homes Support Center in Woodstock, GA, with a minimum of three days per week in the office.

Social and Interpersonal Traits

• Fosters collaboration and builds strong relationships across departments and division teams.
• Influences and guides marketing execution across multiple divisions.
• Customer focused with a passion for supporting division success and enhancing the consumer experience.
• Strong organizational, prioritization, and project management skills.
• Detail oriented with the ability to manage multiple projects and deadlines in a fast paced environment.
• Excellent verbal communication and presentation skills, with confidence to lead meetings, present initiatives, and facilitate trainings with division teams and leadership.

About Smith Douglas Homes

New home builder, Smith Douglas was recently recognized by Builder Magazine as the 32nd largest builder on the Builder Top 100 Rankings. With over 40 years of industry experience, our mission is to enhance people’s quality of life, providing our customers with the opportunity to own a quality-built, value-packed new home. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed and affordable home. We are proud to be