Marketing & Design Coordinator (26-27 SY)

Responsibilities

• Assist in developing and implementing district marketing strategies to support recruitment, enrollment, employee engagement and community awareness goals.
• Create and support integrated marketing campaigns across print, digital, social media, web, email and other channels.
• Collaborate with departments and campuses to identify marketing needs and develop promotional strategies that align with district priorities.
• Support district recruitment and enrollment initiatives through targeted marketing campaigns, promotional materials and digital content.
• Assist in planning, promoting and supporting district events, programs and initiatives.
• Design and produce high quality print and digital materials, including brochures, flyers, advertisements, presentations, social media graphics, banners, signage and promotional items.
• Ensure all materials align with district branding standards and visual identity guidelines.
• Create graphics and visual assets for district websites, social media, email campaigns, digital advertising and other channels.
• Collaborate with district departments, campuses and communications staff to develop creative solutions that effectively communicate key messages.
• Maintain and organize digital design files, campaign materials, templates and brand assets.
• Create engaging written and visual content for digital platforms, including websites, email campaigns, social media and online advertising.
• Assist with content planning, scheduling and coordination to support district communication and marketing goals.
• Support digital advertising efforts, including campaign setup, monitoring and reporting.
• Track and analyze marketing campaign performance using available analytics tools.
• Prepare reports and recommendations to improve campaign effectiveness, audience engagement and return on investment.
• Monitor marketing trends and recommend innovative strategies, tools and approaches to support district goals.
• Serve as a marketing and creative resource for district departments and campuses.
• Collaborate with communications staff, designers, photographers, videographers and external vendors to execute projects.
• Attend district events as needed to support marketing, communications and promotional efforts.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, graphic design, public relations or related field.
• Bilingual preferred
• Knowledge of marketing principles, branding and audience engagement strategies
• Strong graphic design skills and proficiency in Adobe Creative Suite, including InDesign, Illustrator and Photoshop
• Experience with Canva and digital content creation tools
• Knowledge of social media platforms, digital advertising and content management systems
• Strong written and verbal communication skills
• Demonstrated skills in writing, proofreading and editing for proper grammar and punctuation
• Ability to create high-quality print and digital materials aligned to brand standards
• Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
• Strong organizational, project management, customer service and interpersonal skills
• Ability to analyze marketing data and campaign performance metrics
• Knowledge of photography, videography and basic video editing preferred
• Understanding of branding, marketing and communications and how these disciplines complement each other
• Three years of professional experience in marketing, communications, graphic design or related field
• Experience in developing and implementing marketing campaigns preferred
• Experience in school environment or non-profit setting preferred

Technologies

• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Canva
• Content Management Systems

Working Conditions

Must maintain emotional control and exercise reasoning and problem solving under stress. Effective verbal and written communication is required. Ability to interpret procedures and analyze data for decision making. Frequent in-district travel and occasional travel within the state or nationally. Occasional prolonged and irregular hours.

Safety

Contribute to accident and injury prevention by following safety rules and district policy, applying safety training, wearing required personal protective equipment, reporting injuries and incidents promptly, and supporting ongoing efforts to improve workplace safety.