Burkett Restaurant Equipment is seeking a hands-on, data-driven Digital Marketing Manager to lead and execute the company’s digital strategy from our Perrysburg, Ohio site. This onsite role oversees performance across website, content, e-commerce, paid media, email/CRM, and SEO to drive traffic, engagement, and online revenue.
The position offers a competitive salary range of USD 65,000 to 80,000 per year, along with growth and leadership opportunities. After a six-month onboarding period, a flexible hybrid work arrangement allows one day per week offsite. A comprehensive benefits package supports health, finances, and time away, including health, dental, vision, disability, life insurance, paid time off and holidays, a 401(k) plan with employer matching after one year, and more.
Benefits
- Flexible hybrid work arrangement after onboarding, with 1 day per week offsite
- Growth and leadership opportunities
- Competitive salary commensurate with experience
- Competitive benefits package
- Health, Dental, Vision
- Short and Long Term Disability
- Life Insurance
- Paid Time Off & Holidays
- 401(k) retirement program after a 90 day waiting period
- Employer match after 1 year of employment
Responsibilities
- Own the health, performance, and growth of burkett.com as the primary digital storefront
- Lead SEO strategy and executions including keyword research, site audits, rank tracking, and on-page recommendations to drive qualified organic traffic
- Champion UX improvements through heatmaps, session recordings, and funnel data to identify friction and test solutions
- Lead conversion rate optimization efforts to boost add-to-cart rates, checkout completion, and overall site revenue
- Manage all content representing Burkett across digital channels, from the website to social and email
- Maintain a content calendar aligning website updates, campaigns, seasonal promotions, and product launches
- Develop original content for key channels including website copy, blog articles, email campaigns, social posts, and promotional materials tailored to each platform
- Oversee Burkett’s social media presence across primary and secondary platforms, managing the publishing calendar and growing audience engagement
- Collaborate across departments and manage stakeholders to align campaigns and initiatives
- Drive direct revenue through owned and paid channels, building lifecycle programs to retain customers and paid campaigns to efficiently acquire new ones
- Build, manage, and optimize paid search and paid social campaigns; monitor spend, ROAS, and conversion metrics
- Regularly analyze campaign and user flow performance; present actionable insights and recommendations to leadership
- Own marketing analytics, pulling data from multiple channels into unified dashboards and reports
- Define and track KPIs across focus areas; provide regular performance updates with context and next steps
- Identify trends, gaps, and growth opportunities through ongoing analysis and refine the optimization roadmap accordingly
- Stay current on industry trends, platform updates, and emerging tools, proactively offering relevant recommendations to the team
Requirements
- 5-7+ years of digital marketing experience with a proven track record managing multi-channel programs
- Supportive leadership style grounded in emotional intelligence, trust, and accountability, balancing high performance with organizational goals
- Strong content creation, management, and delivery abilities across key channels
- Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred
- Proficiency with Google Analytics / GA4 and the ability to turn data into decisions
- Experience managing paid search and/or paid social campaigns
- Strong writing skills capable of producing content across multiple formats and channels
- Excellent communication skills with the ability to present clearly to leadership
- Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
- Self-starter who can own initiatives end-to-end with minimal oversight
Technologies
- Klaviyo
- Google Analytics / GA4
- Google Ads
- VWO
- Optimizely
- Shopify
- Asana
- Trello
- CoSchedule
- Amazon
- eBay
Preferred Qualifications
- Experience in e-commerce, retail, or B2B/B2C product marketing
- Background in the foodservice, restaurant, or hospitality supply industry
- Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar)
- Google Ads or Google Analytics certification
- Hands-on experience with CRO and A/B testing tools (VWO, Optimizely, or similar)
- Experience with content calendar or project management tools (Asana, Trello, CoSchedule)
