Director of Marketing and Admissions

The Director of Marketing and Admissions (DOMA) at Majestic Care Commons of Perrysburg plays a central role in shaping how families discover the community and how prospects move through the admission process. This onsite position in Perrysburg, OH coordinates sales and marketing activities, supports occupancy goals, and ensures referral and inquiry workflows stay timely, professional, and well tracked. You will also work closely with clinical and business leaders to support appropriate admission decisions.

What You’ll Do

• Handle inquiry calls from hospital discharge planners, families, and other referral sources.
• Lead and conduct community tours for prospective residents and families.
• Manage admissions by keeping bed availability and community services information updated at all times.
• Oversee the inquiry process with professional, timely follow-up.
• Support occupancy targets and help enhance the census and premium mix.
• Make outbound calls to outside contacts including medical, insurance, legal, and financial professionals, senior organizations, special interest groups, hospital discharge planners, and other community partners.
• Develop and maintain relationships with advice referral sources to stay informed about bed availability and new products and services.
• Maintain a current database of existing and potential referral sources.
• Use the company’s sales practices and sales tracking tools.
• Provide updates to relevant department heads and community staff regarding projected changes, including admissions, bed changes, and discharges, through a daily admission meeting.
• Apply bed management principles to support community outcomes.
• Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to support appropriate and efficient decisions for prospective admissions.
• Recommend admission decisions to community management.
• Coordinate the development and implementation of sales and marketing plans, chair marketing team meetings, monitor budgets, and track results.
• Maintain working knowledge of state and federal regulations and reimbursement guidelines, including Medicare and Medicaid.

Qualifications

• Associate’s and/or Bachelor’s Degree in a Business/Communications field preferred.
• Two years equivalent experience in a sales/marketing role or Admissions Coordinator position in lieu of degree.
• Previous healthcare community relations experience preferred.
• Minimum 2 years of experience required.

Benefits

• Quarterly Pay Increase
• Daily Pay
• Company-Paid Life Insurance
• Telehealth Services
• Double Pay on Holidays
• Care Team Member Relief Fund

Core Values

• L - Listening
• E - Empathy
• A - Accountability
• D - Decisiveness