Digital Marketing Manager

Burkett Restaurant Equipment is seeking a hands-on, data-driven Digital Marketing Manager to lead and execute the company’s digital strategy from our Perrysburg, Ohio site. This onsite role oversees performance across website, content, e-commerce, paid media, email/CRM, and SEO to drive traffic, engagement, and online revenue.

The position offers a competitive salary range of USD 65,000 to 80,000 per year, along with growth and leadership opportunities. After a six-month onboarding period, a flexible hybrid work arrangement allows one day per week offsite. A comprehensive benefits package supports health, finances, and time away, including health, dental, vision, disability, life insurance, paid time off and holidays, a 401(k) plan with employer matching after one year, and more.

Benefits

• Flexible hybrid work arrangement after onboarding, with 1 day per week offsite
• Growth and leadership opportunities
• Competitive salary commensurate with experience
• Competitive benefits package
• Health, Dental, Vision
• Short and Long Term Disability
• Life Insurance
• Paid Time Off & Holidays
• 401(k) retirement program after a 90 day waiting period
• Employer match after 1 year of employment

Responsibilities

• Own the health, performance, and growth of burkett.com as the primary digital storefront
• Lead SEO strategy and executions including keyword research, site audits, rank tracking, and on-page recommendations to drive qualified organic traffic
• Champion UX improvements through heatmaps, session recordings, and funnel data to identify friction and test solutions
• Lead conversion rate optimization efforts to boost add-to-cart rates, checkout completion, and overall site revenue
• Manage all content representing Burkett across digital channels, from the website to social and email
• Maintain a content calendar aligning website updates, campaigns, seasonal promotions, and product launches
• Develop original content for key channels including website copy, blog articles, email campaigns, social posts, and promotional materials tailored to each platform
• Oversee Burkett’s social media presence across primary and secondary platforms, managing the publishing calendar and growing audience engagement
• Collaborate across departments and manage stakeholders to align campaigns and initiatives
• Drive direct revenue through owned and paid channels, building lifecycle programs to retain customers and paid campaigns to efficiently acquire new ones
• Build, manage, and optimize paid search and paid social campaigns; monitor spend, ROAS, and conversion metrics
• Regularly analyze campaign and user flow performance; present actionable insights and recommendations to leadership
• Own marketing analytics, pulling data from multiple channels into unified dashboards and reports
• Define and track KPIs across focus areas; provide regular performance updates with context and next steps
• Identify trends, gaps, and growth opportunities through ongoing analysis and refine the optimization roadmap accordingly
• Stay current on industry trends, platform updates, and emerging tools, proactively offering relevant recommendations to the team

Requirements

• 5-7+ years of digital marketing experience with a proven track record managing multi-channel programs
• Supportive leadership style grounded in emotional intelligence, trust, and accountability, balancing high performance with organizational goals
• Strong content creation, management, and delivery abilities across key channels
• Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred
• Proficiency with Google Analytics / GA4 and the ability to turn data into decisions
• Experience managing paid search and/or paid social campaigns
• Strong writing skills capable of producing content across multiple formats and channels
• Excellent communication skills with the ability to present clearly to leadership
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
• Self-starter who can own initiatives end-to-end with minimal oversight

Technologies

• Klaviyo
• Google Analytics / GA4
• Google Ads
• VWO
• Optimizely
• Shopify
• Asana
• Trello
• CoSchedule
• Amazon
• eBay

Preferred Qualifications

• Experience in e-commerce, retail, or B2B/B2C product marketing
• Background in the foodservice, restaurant, or hospitality supply industry
• Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar)
• Google Ads or Google Analytics certification
• Hands-on experience with CRO and A/B testing tools (VWO, Optimizely, or similar)
• Experience with content calendar or project management tools (Asana, Trello, CoSchedule)