Homecare Marketing Manager

Marketing Manager for Lingdao Homecare leads multichannel marketing strategies, digital campaigns, and brand growth from our on-site location in Philadelphia, PA.

Responsibilities

• Design and execute integrated multichannel marketing programs that align with Lingdao's strategic goals, spanning digital channels, content initiatives, and traditional media
• Oversee and optimize paid campaigns across Google Ads, Facebook Ads, and print channels to extend reach and maximize return on investment
• Coordinate content development for websites, social media, email newsletters, and promotional collateral, leveraging Adobe Creative Suite and strong copywriting
• Use analytics platforms such as Google Analytics and marketing automation systems to monitor performance, interpret data trends, and adjust tactics for better engagement
• Sync marketing activities with product roadmaps, launches, and sales objectives through close collaboration with product management
• Perform market research to identify opportunities in B2B markets and ecommerce channels
• Oversee budgets for advertising initiatives and digital campaigns, ensuring efficient allocation of resources
• Partner with sales to create compelling enablement materials and support lead generation using performance marketing tactics

Requirements

• Proven experience in digital marketing, content marketing, SEO, and social media strategies
• Solid understanding of multichannel tactics including email marketing, print advertising, and online platforms like Google Ads and Facebook Ads
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, basic HTML, and site management tools
• Experience using Google Analytics to measure campaign effectiveness and optimize performance marketing
• Background in market research, copywriting, product management, budgeting, and sales support
• Knowledge of ecommerce platforms such as Shopify is a plus
• Strong written and verbal communication, with the ability to tailor messages to diverse audiences
• Minimum 1 year of experience in the homecare industry

Technologies

• Google AdWords
• Facebook Advertising
• Adobe Creative Suite
• Photoshop
• Illustrator
• WordPress
• HTML
• Google Analytics
• Shopify

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Job Overview

We are seeking an energetic and strategic Marketing Manager to drive marketing initiatives and support brand growth across multiple channels. The role involves developing innovative strategies, overseeing digital campaigns, and leading cross-functional teams to strengthen market presence and connect with target audiences through a broad set of tools and platforms.

Salary

USD 60,000 - 100,000 per year

Work Location

On-site in Philadelphia, PA