Digital Marketing & Inventory Specialist
Marketing
Analytics
Campaign Management
CMS
Content Marketing
Design
Design Tools
Digital Marketing
Display Advertising
Email Marketing
Facebook Ads
Google Ads
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Technology
Paid Advertising
Search Engine Marketing
SEO
Social Media
Web
Website Maintenance
Website Management
Wordpress
Job Description
Kernersville Chrysler Dodge Jeep Ram seeks a Digital Marketing & Inventory Specialist to join the team onsite in Winston-Salem, NC.
Responsibilities
- Develop and execute digital marketing strategies across social media, email, SEM, and display ads to boost brand awareness and customer engagement.
- Conduct keyword research and leverage SEO tools to improve organic search visibility through targeted content creation and optimization.
- Manage WordPress and other CMS to keep website content current, engaging, and search-friendly.
- Design graphics and visuals using Adobe Creative Suite (Photoshop, Illustrator) to support campaigns and social content.
- Apply conversion optimization techniques on landing pages and product pages to maximize lead generation and sales.
- Monitor campaign performance with Google Analytics, Google Ads, Facebook Advertising, and other analytics tools; analyze data to refine strategies.
- Oversee inventory management by coordinating with supply chain teams, assessing stock levels via SQL or other inventory systems, and ensuring accurate product listings across ecommerce platforms.
- Utilize marketing automation tools to streamline email campaigns, nurture leads, and improve retention.
- Run A/B tests on ads, landing pages, and emails to identify the most effective tactics for performance campaigns.
- Collaborate with cross-functional teams on B2B marketing to broaden outreach and forge strategic partnerships.
Requirements
- Proven experience with Google Ads (AdWords), SEM platforms, Google Analytics, Facebook Advertising, and marketing automation software.
- Strong knowledge of SEO best practices, keyword research techniques, and content optimization.
- Proficiency with WordPress or similar CMS; familiarity with HTML, CSS, JavaScript, and SQL is advantageous.
- Graphic design skills using Adobe Photoshop or Adobe Creative Suite; ability to create engaging visuals for multiple channels.
- Experience managing social media across Facebook, Instagram, LinkedIn, including paid campaigns.
- Ability to analyze data from multiple sources to inform decisions; experience with performance metrics for digital campaigns is essential.
- Excellent copywriting skills for compelling content targeted to B2B and B2C audiences.
- Strong organizational abilities with the capacity to manage multiple projects and meet deadlines.
- Knowledge of ecommerce platforms and inventory systems to ensure accurate product listings and stock management.
Technologies
- Google Ads (AdWords)
- Google Analytics
- Facebook Advertising
- WordPress
- HTML
- CSS
- JavaScript
- SQL
- Adobe Photoshop
- Adobe Illustrator
- Adobe Creative Suite
- Marketing automation software
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Pay
From $15.00 per hour
Work Location
Onsite in Winston-Salem, North Carolina
Equal Opportunity
People with a criminal record are encouraged to apply