Automotive Marketing Director
Marketing
Ai Marketing
Auto Sales
Automation
Automotive
Automotive Sales
Brand Management
Campaign Management
Channel Management
Content Marketing
Data Analytics
Dealership
Dealership Management
Dealerships
Digital Marketing
Email Marketing
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Operations
Marketing Strategy
Marketing Technology
Paid Advertising
Program Management
Project Management
Regional Marketing
Relationship Management
Reporting and Analytics
Social Media
Job Description
The Automotive Marketing Director will lead the dealership marketing strategy at Steve Padgett’s Honda of Lake Murray, driving showroom traffic, boosting vehicle sales, and elevating brand visibility.
Responsibilities
- Strategic Planning: Develop and execute short- and long-term marketing roadmaps to boost profitability and expand market share.
- AI Integration: Identify, deploy, and oversee AI-powered tools to automate workflows, tailor customer outreach, and enhance operational productivity.
- Digital & Traditional Advertising: Lead a holistic program spanning social media, SEO/SEM, website content, email campaigns, radio, TV, and direct mail.
- Performance Tracking: Monitor advertising ROI, site traffic, and market signals to adjust tactics in real time.
- Budget Management: Set and control monthly and annual budgets to maximize impact while managing costs.
- Vendor & Agency Management: Serve as the primary liaison for external advertising agencies and creative partners.
- Internal Collaboration: Partner with the Dealer Principal and leadership to align marketing with current inventory and monthly sales targets.
Requirements
- Education/Experience: Bachelor’s degree in Marketing and a minimum of five years of marketing experience.
- Industry Knowledge: 5+ years of marketing experience; automotive industry background not required.
- Technological Proficiency: Strong understanding of Generative AI and marketing automation tools.
- Digital Expertise: Advanced proficiency with Google Analytics, CRM systems, and social media management platforms.
- Leadership: Proven ability to manage substantial budgets and lead cross-functional teams.
- Communication: Excellent written and verbal skills for brand storytelling and reporting.
Technologies
- Generative AI
- Google Analytics
- CRM systems
- Social media management platforms
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Employee discounts on vehicle purchases, parts, and service
- Professional Development: Ongoing training and budget for certifications in digital marketing, AI technologies, and automotive industry conferences
We offer
- Salary range: $60,000 - $80,000 per year
- Competitive pay structure with monthly and quarterly performance bonuses tied to dealership KPIs and ROI targets
- Comprehensive health coverage for you and your family
- 401(k) plan with company matching
- Paid time off, including vacation time and holidays
- Professional development budgets for digital marketing, AI, and automotive industry conferences
- Employee discounts on vehicle purchases, parts, and service
- Modern work environment with direct reporting to the Dealer Principal in a state-of-the-art facility
Work location
Onsite in Irmo, South Carolina
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