Automotive Marketing Director

The Automotive Marketing Director will lead the dealership marketing strategy at Steve Padgett’s Honda of Lake Murray, driving showroom traffic, boosting vehicle sales, and elevating brand visibility.

Responsibilities

• Strategic Planning: Develop and execute short- and long-term marketing roadmaps to boost profitability and expand market share.
• AI Integration: Identify, deploy, and oversee AI-powered tools to automate workflows, tailor customer outreach, and enhance operational productivity.
• Digital & Traditional Advertising: Lead a holistic program spanning social media, SEO/SEM, website content, email campaigns, radio, TV, and direct mail.
• Performance Tracking: Monitor advertising ROI, site traffic, and market signals to adjust tactics in real time.
• Budget Management: Set and control monthly and annual budgets to maximize impact while managing costs.
• Vendor & Agency Management: Serve as the primary liaison for external advertising agencies and creative partners.
• Internal Collaboration: Partner with the Dealer Principal and leadership to align marketing with current inventory and monthly sales targets.

Requirements

• Education/Experience: Bachelor’s degree in Marketing and a minimum of five years of marketing experience.
• Industry Knowledge: 5+ years of marketing experience; automotive industry background not required.
• Technological Proficiency: Strong understanding of Generative AI and marketing automation tools.
• Digital Expertise: Advanced proficiency with Google Analytics, CRM systems, and social media management platforms.
• Leadership: Proven ability to manage substantial budgets and lead cross-functional teams.
• Communication: Excellent written and verbal skills for brand storytelling and reporting.

Technologies

• Generative AI
• Google Analytics
• CRM systems
• Social media management platforms

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Employee discounts on vehicle purchases, parts, and service
• Professional Development: Ongoing training and budget for certifications in digital marketing, AI technologies, and automotive industry conferences

We offer

• Salary range: $60,000 - $80,000 per year
• Competitive pay structure with monthly and quarterly performance bonuses tied to dealership KPIs and ROI targets
• Comprehensive health coverage for you and your family
• 401(k) plan with company matching
• Paid time off, including vacation time and holidays
• Professional development budgets for digital marketing, AI, and automotive industry conferences
• Employee discounts on vehicle purchases, parts, and service
• Modern work environment with direct reporting to the Dealer Principal in a state-of-the-art facility

Work location

Onsite in Irmo, South Carolina