Dealership

Dealership Marketing Jobs

6 jobs found

2d ago

Automotive Marketing Director

Steve Padgett’s Honda of Lake Murray Irmo, SC

Irmo, SC

2d ago

$60k - $80k/yr Full time Marketing Ai Marketing Auto Sales

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Job Description

The Automotive Marketing Director will lead the dealership marketing strategy at Steve Padgett’s Honda of Lake Murray, driving showroom traffic, boosting vehicle sales, and elevating brand visibility.

Responsibilities

Strategic Planning: Develop and execute short- and long-term marketing roadmaps to boost profitability and expand market share.
AI Integration: Identify, deploy, and oversee AI-powered tools to automate workflows, tailor customer outreach, and enhance operational productivity.
Digital & Traditional Advertising: Lead a holistic program spanning social media, SEO/SEM, website content, email campaigns, radio, TV, and direct mail.
Performance Tracking: Monitor advertising ROI, site traffic, and market signals to adjust tactics in real time.
Budget Management: Set and control monthly and annual budgets to maximize impact while managing costs.
Vendor & Agency Management: Serve as the primary liaison for external advertising agencies and creative partners.
Internal Collaboration: Partner with the Dealer Principal and leadership to align marketing with current inventory and monthly sales targets.

Requirements

Education/Experience: Bachelor’s degree in Marketing and a minimum of five years of marketing experience.
Industry Knowledge: 5+ years of marketing experience; automotive industry background not required.
Technological Proficiency: Strong understanding of Generative AI and marketing automation tools.
Digital Expertise: Advanced proficiency with Google Analytics, CRM systems, and social media management platforms.
Leadership: Proven ability to manage substantial budgets and lead cross-functional teams.
Communication: Excellent written and verbal skills for brand storytelling and reporting.

Technologies

Generative AI
Google Analytics
CRM systems
Social media management platforms

Benefits

401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Employee discounts on vehicle purchases, parts, and service
Professional Development: Ongoing training and budget for certifications in digital marketing, AI technologies, and automotive industry conferences

We offer

Salary range: $60,000 - $80,000 per year
Competitive pay structure with monthly and quarterly performance bonuses tied to dealership KPIs and ROI targets
Comprehensive health coverage for you and your family
401(k) plan with company matching
Paid time off, including vacation time and holidays
Professional development budgets for digital marketing, AI, and automotive industry conferences
Employee discounts on vehicle purchases, parts, and service
Modern work environment with direct reporting to the Dealer Principal in a state-of-the-art facility

Work location

Onsite in Irmo, South Carolina

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7d ago

Dealer Marketing Consultant

Publicis Groupe Holdings B.V Mechanicsburg, PA

Mechanicsburg, PA

7d ago

$72k - $80k/yr Full time Marketing Business Development Campaign Management

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Job Description

What we offer

Join Publicis Groupe's automotive marketing practice as a Dealer Marketing Consultant, based onsite in Mechanicsburg, PA. This role combines strategic autonomy with direct collaboration across a defined multi-state territory, supported by a 70 percent travel commitment to visit dealerships. You will work with dealer partners and OEM field teams to tailor campaigns that increase traffic, generate leads, and grow sales, with a competitive annual salary between USD 72,000 and 80,000. Expect opportunities to shape digital programs across platforms and to deliver measurable ROI, while contributing to long term dealer growth and satisfaction.

Responsibilities

Serve as a trusted advisor to assigned Dealers, aligning on business objectives, market challenges, and target audiences.
Craft customized marketing strategies within the OEM core program to drive traffic, leads, and sales.
Monitor and evaluate the OEM core program using KPIs, delivering regular reports with actionable recommendations.
Support, implement, and manage digital components of the OEM program and related campaigns across Facebook, Instagram, SEM, and email marketing, ensuring consistent messaging and strong ROI.
Conduct industry research to analyze competitors, detect trends, and propose practical improvements to boost dealership ROI.
Educate dealership teams on core OEM program elements and best practices in direct and digital marketing, CRM, and related areas to support sales and service retention goals.
Build durable relationships with dealership clients and OEM field teams to sustain satisfaction and drive ongoing business growth in line with OEM targets.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (preferred) or equivalent work experience.
3+ years of marketing experience, with automotive industry exposure preferred.
Strong knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing.
Solid understanding of dealership operations across sales, service, parts, and finance processes.
Excellent communication and presentation skills, with the ability to engage and educate clients effectively.
Analytical mindset capable of interpreting data and translating it into actionable recommendations.
Ability to work independently and as part of a team, managing multiple dealer clients and projects concurrently.
Strong organizational and time-management abilities.

Technologies

Facebook
Instagram
SEM
Email marketing
CRM tools

Important to know

This field sales role covers a multi-state territory with a 70 percent travel commitment. Preference is given to candidates who live in or near Lancaster, PA.

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18d ago

BDC & Marketing Specialist

ROYAL AUTOMOTIVES LLC Englewood, CO

Englewood, CO

18d ago

$19+/hr Full time Marketing Automotive Sales BDC

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Job Description

The BDC and Marketing Specialist role at Royal Automotives LLC focuses on advancing dealership marketing efforts, generating qualified test-drive appointments, and coordinating customer engagement across calls, social media, and follow-up activities to drive sales.

Responsibilities

Carry out proactive outreach to prospective customers with a daily minimum of 75 touches through calls, texts, and emails.
Maintain the CRM (Dealr.Cloud) to manage profiles, capture notes, and pursue leads with up to seven follow-up attempts.
Respond to new online inquiries within five minutes, verify vehicle availability, and present suitable alternatives when needed.
Schedule test drives and reconnect with no-shows to arrange a new appointment.
Identify long-distance shoppers and coordinate with the Sales Manager to provide personalized walk-around video content.
Create and publish at least two high-quality CTA social media pieces daily, handling filming and editing.
Maintain daily posts on English and Spanish Facebook and Instagram pages, and share content to at least five relevant groups to broaden reach.
Monitor social inquiries and instant messages, responding promptly to engagement.
Develop brand-building visuals, including infographics, Google review highlights, and sold customer photos using Canva.
Follow up with recently sold customers to confirm satisfaction and encourage repeat business or referrals.
Reach out to prior customers to promote trade-ins for high-demand models.

Requirements

Excellent grammar, spelling, and professional phone etiquette.
Bilingual proficiency in English and Spanish is highly preferred to serve a diverse audience.
Comfortable using CRMs (Dealr.Cloud), social media platforms, and content creation tools (Canva and video editing apps).
Energetic, persistent mindset with the ability to handle objections in a constructive manner.
Background in automotive sales or outbound calling is advantageous.

Technologies

Dealr.Cloud
Canva
Facebook
Instagram

Benefits

Flexible schedule
Opportunities for advancement
Paid time off
Paid training

Pay

Compensation: From $19.00 per hour

Location

Englewood, Colorado, onsite. This is an in person role.

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21d ago

Marketing, Merchandising & Advertising Director

Kemna Motor Company Fort Dodge, IA

Fort Dodge, IA

21d ago

$50k - $65k/yr Full time Marketing Brand Management Campaign Management

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Job Description

The Marketing, Merchandising & Advertising Director role at Kemna Motor Company leads the strategy, channels, and brand stewardship for the Fort Dodge on-site store, with collaboration across Algona-area locations to maintain a single Kemna voice. The position is based in Fort Dodge, IA with a salary range of USD 50,000 to 65,000 per year.

Responsibilities

Oversee marketing, merchandising, and advertising for new and used vehicles, service and parts, the Valvoline Express Lube, tires, and commercial or fleet segments.
Strengthen the Kemna brand by delivering consistent messaging across channels, including Why Buy from Kemna, Why Service with Kemna, and Trust Kemna.
Direct digital marketing efforts for the sites kemnafd.com and kemnabuickgmc.com, including SEO, blog content, Google Analytics, paid search and social campaigns, and partnerships with Stream Advertising and Lotlinx.
Grow and convert website traffic, owning leads, phone calls, and cost per sale metrics.
Administer the Chevrolet/Buick/GMC OEM co-op programs (LMA and IMR) to maximize eligible funding.
Coordinate radio, billboard, local advertising, sponsorships, and community presence, with newspaper as needed.
Lead in-dealership and lot merchandising to ensure showroom, service drive, and lot reflect the Kemna brand.
Develop customer retention campaigns to drive repeat visits to the service drive, lube lane, and showroom.
Collaborate with Algona-area stores on shared systems, content, and brand alignment.

Requirements

Marketing experience in automotive, retail, or agency settings is preferred; the candidate is a self-starter who takes ownership of outcomes rather than just activity.
Hands-on proficiency with Google Analytics, Google Business Profile, and social advertising tools (Facebook, Instagram, TikTok).
Comfort with SEO and content creation, including building web pages and writing blog posts.
Strong writing and communication skills to produce or direct creative for radio, print, social, and web.
Highly organized and process-driven, able to manage calendars, meet deadlines, and report results.
Experience managing vendors and budgets; OEM co-op experience is a bonus.
Commitment to Kemna standards: Be Kind, Be Professional, Pursue Excellence.

Technologies

kemnafd.com
kemnabuickgmc.com
Google Analytics
Google Business Profile
Facebook
Instagram
TikTok
Stream Advertising
Lotlinx

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance

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1mo ago

Digital Marketing Advisor

Asbury Sandy Springs, GA

Sandy Springs, GA

1mo ago Closed

Full time Marketing Analytics Brand Management

This position is no longer accepting applications (closed Jul 14, 2026).

Job Description

Asbury offers a robust benefits package and a clear path for career growth. This onsite role in Sandy Springs, GA focuses on managing dealership websites, creating digital assets, optimizing on-site content and SEO, and coordinating multichannel marketing across Asbury dealerships. Join a collaborative team that values results, learning, and community impact.

Benefits

Weekly pay
Paid holidays & paid time off
Paid training
Stock Awards (select management and front-line team member’s eligible)
Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
Up to 12 weeks paid pregnancy leave (disability leave)
Paid Parental Leave
Health savings
Flex spending accounts (tax free)
Short-term and Long-term disability plans
Life Insurance (Whole Life and Term)
401k with company match
Digital career path tool to assist with career development
Continuous training through Asbury's Internal Learning Management System
Student loan relief resources
Employee assistance program
Employee discounts on parts and service repairs
Scholarship awards
Opportunities to join community service initiatives, including paid volunteer hours
Aggressive Employee referral program with bonus opportunities

Responsibilities

Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager
Maintains a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins
Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional and digital initiatives
Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
Works proactively with the General Managers to coordinate and build a cohesive multichannel digital and traditional marketing message for each department across every dealership
Works with Regional Digital Managers to create ROI reports and provide other analyses to dealers on a monthly basis
Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects and Facebook initiatives
Coordinates with GMs and RDMs to optimize and report on 3rd party endemic sites
Creates basic HTML e-blast templates, and helps stores market to their database
Submits sites and assets to OEM and FTC compliance regulations
Performs other related duties to benefit the mission and vision of the organization

Requirements

Bachelor’s degree preferred
Expertise in graphic design, ability to utilize Adobe Photoshop and other design software
Proficient in HTML and CSS
Excellent on-site SEO knowledge
Website optimization understanding of platforms such as Dealer.com and CDK
Self-starter with strong time management and conditioning
Conducts themselves professionally at all times and works well under pressure
Good interpersonal skills and ability to work successfully in a team environment

Technologies

HTML
CSS
Adobe Photoshop
Dealer.com
CDK
Facebook

Professional Growth and Development Opportunities and Additional Advantages

Student loan relief resources
Employee assistance program
Employee discounts on parts and service repairs
Scholarship awards
Opportunities to join community service initiatives, including paid volunteer hours
Aggressive Employee referral program with bonus opportunities

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3mo ago

Senior Manager - Digital Marketing & Strategy

Fph Mag Management Llc Minnetonka, MN

Minnetonka, MN

3mo ago Closed

$90k - $105k/yr Full time Marketing Account Management Business Development

This position is no longer accepting applications (closed May 21, 2026).

Job Description

Based in Minnetonka, Minnesota and on site across Morrie’s growing footprint, this senior leadership role steers the group’s digital marketing and strategy for 33 Upper Midwest dealerships. You’ll architect and own Morrie’s digital presence, guide agency and vendor performance, optimize the eCommerce lead funnel, and deliver data-driven insights to the executive team. The role is positioned to shape how the brand engages shoppers online while driving measurable growth, with a salary in the USD 90,000 to 105,000 range.

Responsibilities

Agency & Vendor Command: Serve as the primary contact for SEM, SEO, and specialized digital agencies. You will define strategy, establish KPIs, and hold partners accountable for every dollar spent.
Third-Party Lead Strategy: Own relationships and ROI with providers such as Cars.com, Autotrader, CarGurus, and TrueCar. Determine mix, allocate spend, and craft strategies to maximize lead conversion.
Enterprise Digital Presence: Oversee the digital health of 33 rooftops, drive Google Business Profile dominance, implement local SEO/AIO (AI Optimization) strategies, and maintain brand consistency across the group.
E-Commerce Lead Funnel: Lead the strategy for digital retailing tools and lead providers, ensuring the handoff from digital leads to showroom appointments is seamless and high-converting.
Leadership & Team Growth: Directly manage the Website Operations Manager to keep 33+ sites high-performing, OEM-compliant, and optimized for the modern shopper.
Reporting & Intelligence: Consolidate data into executive-ready digital reporting for the VP of Marketing and leadership, turning clicks and impressions from GA4, Vistadash, SEMRush, and agency analyses into actionable insights.

Requirements

Experience: 5+ years of digital marketing experience with a substantial portion in the automotive industry.
Budgets: Demonstrated ability to manage large-scale budgets across SEM, video, and third-party marketplaces.
Analytics & SEO/SEM: Expert understanding of GA4, Google Business Profile, and the current SEM/SEO/AIO landscape.
Leadership: Experience in a leadership or management role, direct reports preferred.
Platform familiarity: Deep familiarity with automotive website platforms (Team Velocity, DealerInspire, Dealer.com, DealerOn, etc.) and digital retailing tools.

Technologies

GA4 (Google Analytics 4)
Google Business Profile
Vistadash
SEMRush
Team Velocity
DealerInspire
Dealer.com
DealerOn

Benefits

401(k) and Roth IRA with 4% company match
Medical coverage (BCBS)
HSA and Copay plan options
Dental and vision coverage
PTO
Life insurance
AD&D and disability coverage
Flexible spending plans

What Morrie’s Offers

Industry-leading 401(k) and Roth IRA programs with a 4% company match
Full medical coverage through BCBS with their biggest network
HSA and Copay plan options, whichever fits your needs
Comprehensive dental and vision coverage
PTO accrual starting at 2 weeks
Free life insurance for all employees
AD&D, short- and long-term disability coverage, and voluntary life insurance
Flexible spending plans

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Dealership Marketing Jobs

Automotive Marketing Director

Dealer Marketing Consultant

BDC & Marketing Specialist

Marketing, Merchandising & Advertising Director

Digital Marketing Advisor

Senior Manager - Digital Marketing & Strategy

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