Mechanicsburg, PA

Marketing Jobs in Mechanicsburg, PA

2 jobs found

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1mo ago

Director of Analytics and Planning- Marketing

West Shore Home Mechanicsburg, PA

Mechanicsburg, PA

1mo ago Closed

Full time Manager Marketing Budget Forecasting

This position is no longer accepting applications (closed Sep 7, 2026).

Job Description

Lead marketing analytics and planning to align forecasts, budgets, and performance targets across West Shore Home’s branch network.

Responsibilities

Act as the primary connection between Marketing and FP&A, supporting the Marketing team by creating and managing marketing forecast models.
Partner with senior marketing leaders to shape marketing strategy, budget planning, and performance expectations.
Use historical marketing performance to build long-term budget plans and forecasts showing spend and appointments per day by product vertical at each branch location.
Adjust marketing spend levels across marketing sources to keep spend close to budget and on track to achieve appointment targets.
Build data-driven forecasts that predict appointment and sales volumes generated by the marketing plan using historical performance data.
Train and develop Divisional Marketing Managers to manage branch-level marketing budgets with the goal of hitting sales targets at the lowest possible marketing cost.

Requirements

Authorization to work in the United States without requiring current or future employer-sponsored work authorization. West Shore Home does not and will not sponsor employment visas.
5+ years of experience with forecasting and modeling for performance-based marketing.
Bachelor’s Degree (required).
Proven experience creating and executing efficiency improvement plans to streamline marketing budgeting and target-setting through automations.
Previous experience applying AI and ML in performance modeling and forecasting (preferred).
Advanced proficiency in Excel (required), including significant analysis and data structuring.
Advanced proficiency in data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI (required).

Technologies

Excel
Databricks
Power BI
AI
ML

Purpose of Position

Manage marketing planning, forecasting, and budget alignment for all branches (40+).
Drive best ROI on marketing spend across the business and support achievement of company Net Sales targets.
Report to the VP of Marketing Planning and Analytics.
Oversee Divisional Marketing Managers.

Benefits

Comprehensive Health Insurance options: Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability
401(k) Retirement Plan with company match
HSA plan with company match
Paid holidays and paid time off (PTO)
Employee Referral Program
Employee Discount Program
Paid training and unlimited professional growth potential

Additional Notes

Applicants must be authorized to work in the United States at the time of application on a full-time basis; the company will not sponsor work visas.

Culture and Community

Belief that employees perform best when they feel valued and supported.
Top Workplaces USA award recognition, including achievements in Leadership, Purpose & Values, and Compensation & Benefits.
Supports positive change in communities through volunteering, giving back, and supporting nonprofits.

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1mo ago

Dealer Marketing Consultant

Publicis Groupe Holdings B.V Mechanicsburg, PA

Mechanicsburg, PA

1mo ago Closed

$72k - $80k/yr Full time Marketing Business Development Campaign Management

This position is no longer accepting applications (closed Aug 18, 2026).

Job Description

What we offer

Join Publicis Groupe's automotive marketing practice as a Dealer Marketing Consultant, based onsite in Mechanicsburg, PA. This role combines strategic autonomy with direct collaboration across a defined multi-state territory, supported by a 70 percent travel commitment to visit dealerships. You will work with dealer partners and OEM field teams to tailor campaigns that increase traffic, generate leads, and grow sales, with a competitive annual salary between USD 72,000 and 80,000. Expect opportunities to shape digital programs across platforms and to deliver measurable ROI, while contributing to long term dealer growth and satisfaction.

Responsibilities

Serve as a trusted advisor to assigned Dealers, aligning on business objectives, market challenges, and target audiences.
Craft customized marketing strategies within the OEM core program to drive traffic, leads, and sales.
Monitor and evaluate the OEM core program using KPIs, delivering regular reports with actionable recommendations.
Support, implement, and manage digital components of the OEM program and related campaigns across Facebook, Instagram, SEM, and email marketing, ensuring consistent messaging and strong ROI.
Conduct industry research to analyze competitors, detect trends, and propose practical improvements to boost dealership ROI.
Educate dealership teams on core OEM program elements and best practices in direct and digital marketing, CRM, and related areas to support sales and service retention goals.
Build durable relationships with dealership clients and OEM field teams to sustain satisfaction and drive ongoing business growth in line with OEM targets.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (preferred) or equivalent work experience.
3+ years of marketing experience, with automotive industry exposure preferred.
Strong knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing.
Solid understanding of dealership operations across sales, service, parts, and finance processes.
Excellent communication and presentation skills, with the ability to engage and educate clients effectively.
Analytical mindset capable of interpreting data and translating it into actionable recommendations.
Ability to work independently and as part of a team, managing multiple dealer clients and projects concurrently.
Strong organizational and time-management abilities.

Technologies

Facebook
Instagram
SEM
Email marketing
CRM tools

Important to know

This field sales role covers a multi-state territory with a 70 percent travel commitment. Preference is given to candidates who live in or near Lancaster, PA.

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Marketing Jobs in Mechanicsburg, PA

Director of Analytics and Planning- Marketing

Dealer Marketing Consultant

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