Director of Analytics and Planning- Marketing

Lead marketing analytics and planning to align forecasts, budgets, and performance targets across West Shore Home’s branch network.

Responsibilities

• Act as the primary connection between Marketing and FP&A, supporting the Marketing team by creating and managing marketing forecast models.
• Partner with senior marketing leaders to shape marketing strategy, budget planning, and performance expectations.
• Use historical marketing performance to build long-term budget plans and forecasts showing spend and appointments per day by product vertical at each branch location.
• Adjust marketing spend levels across marketing sources to keep spend close to budget and on track to achieve appointment targets.
• Build data-driven forecasts that predict appointment and sales volumes generated by the marketing plan using historical performance data.
• Train and develop Divisional Marketing Managers to manage branch-level marketing budgets with the goal of hitting sales targets at the lowest possible marketing cost.

Requirements

• Authorization to work in the United States without requiring current or future employer-sponsored work authorization. West Shore Home does not and will not sponsor employment visas.
• 5+ years of experience with forecasting and modeling for performance-based marketing.
• Bachelor’s Degree (required).
• Proven experience creating and executing efficiency improvement plans to streamline marketing budgeting and target-setting through automations.
• Previous experience applying AI and ML in performance modeling and forecasting (preferred).
• Advanced proficiency in Excel (required), including significant analysis and data structuring.
• Advanced proficiency in data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI (required).

Technologies

• Excel
• Databricks
• Power BI
• AI
• ML

Purpose of Position

• Manage marketing planning, forecasting, and budget alignment for all branches (40+).
• Drive best ROI on marketing spend across the business and support achievement of company Net Sales targets.
• Report to the VP of Marketing Planning and Analytics.
• Oversee Divisional Marketing Managers.

Benefits

• Comprehensive Health Insurance options: Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

Additional Notes

• Applicants must be authorized to work in the United States at the time of application on a full-time basis; the company will not sponsor work visas.

Culture and Community

• Belief that employees perform best when they feel valued and supported.
• Top Workplaces USA award recognition, including achievements in Leadership, Purpose & Values, and Compensation & Benefits.
• Supports positive change in communities through volunteering, giving back, and supporting nonprofits.