Lead marketing analytics and planning to align forecasts, budgets, and performance targets across West Shore Home’s branch network.

Act as the primary connection between Marketing and FP&A, supporting the Marketing team by creating and managing marketing forecast models.
Partner with senior marketing leaders to shape marketing strategy, budget planning, and performance expectations.
Use historical marketing performance to build long-term budget plans and forecasts showing spend and appointments per day by product vertical at each branch location.
Adjust marketing spend levels across marketing sources to keep spend close to budget and on track to achieve appointment targets.
Build data-driven forecasts that predict appointment and sales volumes generated by the marketing plan using historical performance data.
Train and develop Divisional Marketing Managers to manage branch-level marketing budgets with the goal of hitting sales targets at the lowest possible marketing cost.

Authorization to work in the United States without requiring current or future employer-sponsored work authorization. West Shore Home does not and will not sponsor employment visas.
5+ years of experience with forecasting and modeling for performance-based marketing.
Bachelor’s Degree (required).
Proven experience creating and executing efficiency improvement plans to streamline marketing budgeting and target-setting through automations.
Previous experience applying AI and ML in performance modeling and forecasting (preferred).
Advanced proficiency in Excel (required), including significant analysis and data structuring.
Advanced proficiency in data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI (required).

Manage marketing planning, forecasting, and budget alignment for all branches (40+).
Drive best ROI on marketing spend across the business and support achievement of company Net Sales targets.
Report to the VP of Marketing Planning and Analytics.
Oversee Divisional Marketing Managers.

Comprehensive Health Insurance options: Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability
401(k) Retirement Plan with company match
HSA plan with company match
Paid holidays and paid time off (PTO)
Employee Referral Program
Employee Discount Program
Paid training and unlimited professional growth potential

Applicants must be authorized to work in the United States at the time of application on a full-time basis; the company will not sponsor work visas.

Belief that employees perform best when they feel valued and supported.
Top Workplaces USA award recognition, including achievements in Leadership, Purpose & Values, and Compensation & Benefits.
Supports positive change in communities through volunteering, giving back, and supporting nonprofits.

Director of Analytics and Planning- Marketing

Job Description