Marketing Coordinator

Reed Minerals LLC is hiring a Marketing Coordinator in Mechanicsburg, PA (onsite) to help strengthen the company’s brand presence across digital, social, customer, and employee-facing channels. This role supports consistent brand execution while coordinating day-to-day marketing activities, from social content and website updates to event planning and promotional materials.

Responsibilities

• Steward Reed Minerals’ brand day to day by applying brand standards across internal and external communications, marketing materials, digital channels, and customer-facing content.
• Support brand integration tied to acquisitions, new products, locations, and other business initiatives.
• Develop and maintain branded templates, materials, presentations, signage, promotional items, and other marketing assets.
• Partner with internal stakeholders to keep messaging and visual identity consistent.
• Maintain and organize the company’s library of approved logos, photography, graphics, presentations, and templates.
• Own the company’s social media presence across applicable platforms, including content planning, creation, scheduling, publishing, monitoring, and reporting.
• Create and manage a social media content calendar aligned with company priorities, customer activity, industry events, and business initiatives.
• Collaborate with employees and leaders to gather stories and develop content that highlights the company, its people, products, and capabilities.
• Monitor social media activity and engagement, then provide regular reporting and recommendations to leadership.
• Establish and deliver training and resources to employees and leaders, and define guidelines for employee participation in company-related social media activity.
• Coordinate ongoing website management and content updates with external agencies and vendors, ensuring content is accurate, current, on-brand, and aligned with business priorities.
• Own and support the company’s digital presence, including website content, SEO, analytics, and ongoing digital improvements in partnership with external vendors.
• Serve as the primary coordinator for participation in industry tradeshows, conferences, and other external events.
• Manage event planning and logistics, including registrations, booth materials, promotional items, shipping, vendor coordination, schedules, and post-event follow-up.
• Coordinate with Sales and internal stakeholders on regional events to define objectives, messaging, materials, and staffing plans.
• Track event budgets and expenses to evaluate effectiveness and identify improvement opportunities.
• Coordinate merchandise and promotional materials by managing selection, ordering, inventory, and distribution, including a streamlined request and ordering process.
• Support sales with presentations, product materials, customer communications, and other marketing resources as needed.
• Coordinate with external marketing agencies, creative partners, printers, and other vendors as required.
• Track marketing projects, deadlines, budgets, and deliverables to ensure timely execution.

Requirements

• Bachelor’s degree (or equivalent) in Marketing, Advertising, or Communications.
• 2 to 4 years of experience in marketing, communications, brand management, social media, or a related field.
• Familiarity with CMS (content management systems) and CRM (customer relationship management) tools.
• Working knowledge of SEO and digital marketing principles, including the ability to evaluate website content and performance and identify opportunities to improve search visibility, user engagement, and overall digital presence.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Creative thinker who can generate ideas, develop engaging content, and move concepts from idea to execution.
• Working knowledge of Canva and Adobe Creative Cloud applications: Illustrator, Photoshop, InDesign, and After Effects. Experience with Figma and Procreate is a plus.
• Strong attention to detail with the ability to manage multiple priorities and deadlines.
• Photography and basic video editing experience preferred.

Technologies

• Canva
• Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects)
• Figma (plus)
• Procreate (plus)
• CMS (content management systems)
• CRM (customer relationship management)
• SEO

Benefits

• Health insurance
• Life insurance
• Disability plans
• 401k with company match