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Kemna Motor Company

Marketing, Merchandising & Advertising Director

Kemna Motor Company
Fort Dodge, IA $50k - $65k/yr Full time Posted 14d ago
Marketing Brand Management Campaign Management Channel Management Content Marketing Cross-Functional Dealership Digital Marketing Lead Generation Management Marketing Analytics Marketing Strategy Merchandising Paid Advertising Partner Management Social Media
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Job Description

The Marketing, Merchandising & Advertising Director role at Kemna Motor Company leads the strategy, channels, and brand stewardship for the Fort Dodge on-site store, with collaboration across Algona-area locations to maintain a single Kemna voice. The position is based in Fort Dodge, IA with a salary range of USD 50,000 to 65,000 per year.

Responsibilities

  • Oversee marketing, merchandising, and advertising for new and used vehicles, service and parts, the Valvoline Express Lube, tires, and commercial or fleet segments.
  • Strengthen the Kemna brand by delivering consistent messaging across channels, including Why Buy from Kemna, Why Service with Kemna, and Trust Kemna.
  • Direct digital marketing efforts for the sites kemnafd.com and kemnabuickgmc.com, including SEO, blog content, Google Analytics, paid search and social campaigns, and partnerships with Stream Advertising and Lotlinx.
  • Grow and convert website traffic, owning leads, phone calls, and cost per sale metrics.
  • Administer the Chevrolet/Buick/GMC OEM co-op programs (LMA and IMR) to maximize eligible funding.
  • Coordinate radio, billboard, local advertising, sponsorships, and community presence, with newspaper as needed.
  • Lead in-dealership and lot merchandising to ensure showroom, service drive, and lot reflect the Kemna brand.
  • Develop customer retention campaigns to drive repeat visits to the service drive, lube lane, and showroom.
  • Collaborate with Algona-area stores on shared systems, content, and brand alignment.

Requirements

  • Marketing experience in automotive, retail, or agency settings is preferred; the candidate is a self-starter who takes ownership of outcomes rather than just activity.
  • Hands-on proficiency with Google Analytics, Google Business Profile, and social advertising tools (Facebook, Instagram, TikTok).
  • Comfort with SEO and content creation, including building web pages and writing blog posts.
  • Strong writing and communication skills to produce or direct creative for radio, print, social, and web.
  • Highly organized and process-driven, able to manage calendars, meet deadlines, and report results.
  • Experience managing vendors and budgets; OEM co-op experience is a bonus.
  • Commitment to Kemna standards: Be Kind, Be Professional, Pursue Excellence.

Technologies

  • kemnafd.com
  • kemnabuickgmc.com
  • Google Analytics
  • Google Business Profile
  • Facebook
  • Instagram
  • TikTok
  • Stream Advertising
  • Lotlinx

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

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