BDC & Marketing Specialist

The BDC and Marketing Specialist role at Royal Automotives LLC focuses on advancing dealership marketing efforts, generating qualified test-drive appointments, and coordinating customer engagement across calls, social media, and follow-up activities to drive sales.

Responsibilities

• Carry out proactive outreach to prospective customers with a daily minimum of 75 touches through calls, texts, and emails.
• Maintain the CRM (Dealr.Cloud) to manage profiles, capture notes, and pursue leads with up to seven follow-up attempts.
• Respond to new online inquiries within five minutes, verify vehicle availability, and present suitable alternatives when needed.
• Schedule test drives and reconnect with no-shows to arrange a new appointment.
• Identify long-distance shoppers and coordinate with the Sales Manager to provide personalized walk-around video content.
• Create and publish at least two high-quality CTA social media pieces daily, handling filming and editing.
• Maintain daily posts on English and Spanish Facebook and Instagram pages, and share content to at least five relevant groups to broaden reach.
• Monitor social inquiries and instant messages, responding promptly to engagement.
• Develop brand-building visuals, including infographics, Google review highlights, and sold customer photos using Canva.
• Follow up with recently sold customers to confirm satisfaction and encourage repeat business or referrals.
• Reach out to prior customers to promote trade-ins for high-demand models.

Requirements

• Excellent grammar, spelling, and professional phone etiquette.
• Bilingual proficiency in English and Spanish is highly preferred to serve a diverse audience.
• Comfortable using CRMs (Dealr.Cloud), social media platforms, and content creation tools (Canva and video editing apps).
• Energetic, persistent mindset with the ability to handle objections in a constructive manner.
• Background in automotive sales or outbound calling is advantageous.

Technologies

• Dealr.Cloud
• Canva
• Facebook
• Instagram

Benefits

• Flexible schedule
• Opportunities for advancement
• Paid time off
• Paid training

Pay

Compensation: From $19.00 per hour

Location

Englewood, Colorado, onsite. This is an in person role.