Digital Marketing Advisor

Asbury offers a robust benefits package and a clear path for career growth. This onsite role in Sandy Springs, GA focuses on managing dealership websites, creating digital assets, optimizing on-site content and SEO, and coordinating multichannel marketing across Asbury dealerships. Join a collaborative team that values results, learning, and community impact.

Benefits

• Weekly pay
• Paid holidays & paid time off
• Paid training
• Stock Awards (select management and front-line team member’s eligible)
• Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
• Up to 12 weeks paid pregnancy leave (disability leave)
• Paid Parental Leave
• Health savings
• Flex spending accounts (tax free)
• Short-term and Long-term disability plans
• Life Insurance (Whole Life and Term)
• 401k with company match
• Digital career path tool to assist with career development
• Continuous training through Asbury's Internal Learning Management System
• Student loan relief resources
• Employee assistance program
• Employee discounts on parts and service repairs
• Scholarship awards
• Opportunities to join community service initiatives, including paid volunteer hours
• Aggressive Employee referral program with bonus opportunities

Responsibilities

• Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager
• Maintains a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins
• Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional and digital initiatives
• Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
• Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
• Works proactively with the General Managers to coordinate and build a cohesive multichannel digital and traditional marketing message for each department across every dealership
• Works with Regional Digital Managers to create ROI reports and provide other analyses to dealers on a monthly basis
• Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects and Facebook initiatives
• Coordinates with GMs and RDMs to optimize and report on 3rd party endemic sites
• Creates basic HTML e-blast templates, and helps stores market to their database
• Submits sites and assets to OEM and FTC compliance regulations
• Performs other related duties to benefit the mission and vision of the organization

Requirements

• Bachelor’s degree preferred
• Expertise in graphic design, ability to utilize Adobe Photoshop and other design software
• Proficient in HTML and CSS
• Excellent on-site SEO knowledge
• Website optimization understanding of platforms such as Dealer.com and CDK
• Self-starter with strong time management and conditioning
• Conducts themselves professionally at all times and works well under pressure
• Good interpersonal skills and ability to work successfully in a team environment

Technologies

• HTML
• CSS
• Adobe Photoshop
• Dealer.com
• CDK
• Facebook

Professional Growth and Development Opportunities and Additional Advantages

• Student loan relief resources
• Employee assistance program
• Employee discounts on parts and service repairs
• Scholarship awards
• Opportunities to join community service initiatives, including paid volunteer hours
• Aggressive Employee referral program with bonus opportunities