Regional Marketing Manager

Why join Atlantic Pacific in San Antonio

Atlantic Pacific Companies offers a hands on regional marketing leadership role focused on the Affordable Housing portfolio across Texas. The position centers on strengthening digital presence, managing reputation, and optimizing local search, with onsite collaboration across communities.

• Competitive salary with bonuses
• 100% employer provided health, life, and long term disability insurance
• Dental and vision insurance
• Flexible spending accounts
• Paid time off and holidays
• 401(k) retirement plan
• Employee referral program
• Employee assistance program
• Employee discounts program

Responsibilities

• Manage company social media profiles by curating content, posting updates, monitoring responses, and engaging appropriately.
• Enhance social media programs by creating toolkits, best practices, and resources to support associate participation.
• Prepare monthly social media performance reports using data from Google, Facebook Insights, and other analytics tools.
• Oversee reputation management by monitoring customer reviews across search engines and social platforms, coordinating with onsite teams to address feedback.
• Compile monthly review reports analyzing reviews by type, region, and community.
• Design and manage internal campaigns to solicit property inquiries and interactions.
• Oversee digital advertising campaigns and reporting, including retargeting, SEM, and PPC activity.
• Audit property website content and assess SEO quality and performance, making recommendations as needed.
• Assist in acquiring and onboarding new properties with branded marketing materials and collateral.
• Set up contracts with advertisers and marketing vendors; collaborate with on site leasing teams to align policies and practices.
• Promote local search optimization through setup and maintenance of local listings such as Google My Business.
• Stay informed on new product offerings from advertising vendors and third party partners.
• Collaborate with senior management to identify KPIs and develop standardized reporting; oversee new product and program rollouts.
• Review creation of marketing collateral, including ads, flyers, banners, and direct mail pieces; assist in managing corporate and property websites.
• Plan, create, and distribute monthly corporate and marketing newsletters.
• Support additional projects assigned by the Director of Marketing.
• Local and out of state travel may be required when necessary.

Requirements

• 3+ years of marketing experience in multifamily housing, with proven success in both affordable housing (Tax Credit, Section 8) and market-rate communities.
• Bilingual in English and Spanish strongly preferred.
• Knowledge of Google Analytics, SEO, SEM, PPC, and Online Reputation Management.
• Strategic, organized, and time focused; able to work well under pressure and meet deadlines.
• Proficient in Microsoft Office (Excel, Word, Outlook), Adobe Acrobat, Yardi/OneSite, and Yext.
• Strong understanding of social media management and advertising.

Tools and platforms

• Google Analytics
• Google My Business
• Facebook Insights
• ApartmentRatings.com
• Google Reviews
• Yardi
• OneSite
• Yext
• Microsoft Office (Excel, Word, Outlook)
• Adobe Acrobat
• SEO
• SEM
• PPC
• Facebook
• Twitter

Location and travel

Location: San Antonio, TX. This onsite role requires frequent travel across multiple Texas cities. The position is full-time with up to 80 percent travel.