Director of Marketing - Multifamily

Lead the marketing strategy and execution for a multifamily portfolio across residential, commercial, and mixed-use assets with a hands-on role reporting to the CEO.

Responsibilities

• Develop a consistent brand narrative that drives sales, strengthens brand loyalty, and improves market position.
• Design and execute creative, data driven marketing programs that support brand growth and leasing performance.
• Track campaign metrics and analyze performance to guide future marketing decisions.
• Oversee content production for websites, social channels, print collateral, and digital ads.
• Coordinate advertising across platforms such as Google Ads, internet listing services (ApartmentGuide, Apartments.com, etc.), and social channels.
• Manage all social media channels and implement strategies aligned with evolving platforms and technology.
• Develop and maintain social media content calendars for properties.
• Administer business profiles on Facebook, Instagram, LinkedIn, Yelp, and Google Business.
• Plan and promote monthly resident events with a focus on upscale, engaging experiences.
• Coordinate all marketing, advertising, and promotional campaigns for the management company and property portfolio.
• Coordinate production and installation of signage and marketing collateral.
• Conduct weekly audits of websites and review prospect call activity.
• Establish guidelines for outreach marketing, public relations, and digital marketing efforts.
• Monitor online reviews and manage reputation across platforms.
• Submit support tickets via RealPage, Engrain, and ILS partners as needed.
• Collaborate with property teams and leadership to ensure consistent branding and messaging across the portfolio.
• Maintain effective internal communications to keep teams informed of marketing objectives and brand development strategies.
• Support cross functional initiatives to optimize leasing, occupancy, and cash flow.
• Oversee the active recruitment program by conducting orientations, participating in local job fairs, and advising managers on training related to culture and teamwork.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of experience managing multi channel marketing campaigns
• Proficiency with digital marketing tools and platforms including Google Ads, SEO, social media, and email marketing
• Strong project management and communication abilities
• Experience in the multifamily or real estate sector is required
• High emotional intelligence, self starter mentality, and collaborative mindset
• Proficient in Microsoft Office and familiar with RealPage or similar systems

Technologies

• Google Ads
• SEO
• Social media
• Email marketing
• RealPage
• Engrain
• ILs (ApartmentGuide, Apartments.com, etc.)
• Microsoft Office

Benefits

• Four weeks paid time off
• Ten paid holidays
• Medical, dental, and vision insurance
• Company paid life insurance
• Flexible spending account
• 401(k) retirement plan with company matching
• Cell phone allowance
• Opportunities for growth
• Values driven, collaborative, and innovative culture
• Employee assistance program
• Health savings account

Location

Richmond, VA, on site with potential travel to other regional markets; hybrid remote option available in Richmond, VA 23230.

Compensation: USD 90,000 - 110,000 per year