Multifamily Housing Marketing Jobs

1 job found

7d ago

Director of Marketing - Multifamily

SteelHead Management Richmond, VA

Richmond, VA

7d ago

$90k - $110k/yr Full time Marketing Brand Management Campaign Management

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Job Description

Lead the marketing strategy and execution for a multifamily portfolio across residential, commercial, and mixed-use assets with a hands-on role reporting to the CEO.

Responsibilities

Develop a consistent brand narrative that drives sales, strengthens brand loyalty, and improves market position.
Design and execute creative, data driven marketing programs that support brand growth and leasing performance.
Track campaign metrics and analyze performance to guide future marketing decisions.
Oversee content production for websites, social channels, print collateral, and digital ads.
Coordinate advertising across platforms such as Google Ads, internet listing services (ApartmentGuide, Apartments.com, etc.), and social channels.
Manage all social media channels and implement strategies aligned with evolving platforms and technology.
Develop and maintain social media content calendars for properties.
Administer business profiles on Facebook, Instagram, LinkedIn, Yelp, and Google Business.
Plan and promote monthly resident events with a focus on upscale, engaging experiences.
Coordinate all marketing, advertising, and promotional campaigns for the management company and property portfolio.
Coordinate production and installation of signage and marketing collateral.
Conduct weekly audits of websites and review prospect call activity.
Establish guidelines for outreach marketing, public relations, and digital marketing efforts.
Monitor online reviews and manage reputation across platforms.
Submit support tickets via RealPage, Engrain, and ILS partners as needed.
Collaborate with property teams and leadership to ensure consistent branding and messaging across the portfolio.
Maintain effective internal communications to keep teams informed of marketing objectives and brand development strategies.
Support cross functional initiatives to optimize leasing, occupancy, and cash flow.
Oversee the active recruitment program by conducting orientations, participating in local job fairs, and advising managers on training related to culture and teamwork.

Requirements

Bachelor’s degree in marketing, communications, or a related field
5+ years of experience managing multi channel marketing campaigns
Proficiency with digital marketing tools and platforms including Google Ads, SEO, social media, and email marketing
Strong project management and communication abilities
Experience in the multifamily or real estate sector is required
High emotional intelligence, self starter mentality, and collaborative mindset
Proficient in Microsoft Office and familiar with RealPage or similar systems

Technologies

Google Ads
SEO
Social media
Email marketing
RealPage
Engrain
ILs (ApartmentGuide, Apartments.com, etc.)
Microsoft Office

Benefits

Four weeks paid time off
Ten paid holidays
Medical, dental, and vision insurance
Company paid life insurance
Flexible spending account
401(k) retirement plan with company matching
Cell phone allowance
Opportunities for growth
Values driven, collaborative, and innovative culture
Employee assistance program
Health savings account

Location

Richmond, VA, on site with potential travel to other regional markets; hybrid remote option available in Richmond, VA 23230.

Compensation: USD 90,000 - 110,000 per year

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