Regional Marketing Specialist (Digital Campaigns + Events Focus)

Based in Abilene, Texas, Lone Star Powersports Abilene is seeking a Regional Marketing Specialist to oversee digital campaigns and events across several dealership locations. This onsite role focuses on boosting brand visibility, customer engagement, and regional growth through coordinated multi-channel initiatives, compelling content, and live-event support that align with dealership objectives.

Responsibilities

• Plan, develop, and execute multi-location, multi-channel marketing campaigns across several dealership sites
• Lead content creation across written, visual, and promotional assets for social media, digital ads, websites, email campaigns, and in-store materials
• Coordinate, schedule, and publish engaging social media content aligned with brand strategy and promotional goals
• Plan, promote, and support dealership events, sales events, community events, and customer appreciation events, including pre-event and post-event marketing campaigns
• Capture and repurpose event content (photos, video, social highlights) for ongoing digital marketing and brand storytelling
• Manage and optimize paid advertising efforts including Google Ads, social media ads, mobile targeting, and geofencing campaigns
• Support SEO/SEM efforts to increase online visibility and drive qualified traffic
• Utilize CRM tools to execute targeted email marketing, promotional outreach, and customer retention campaigns
• Oversee and manage OEM COOP submission processes, ensuring compliance, accurate documentation, and timely reimbursement tracking
• Develop and maintain marketing forecasts and budgets, aligning spend with performance goals and dealership growth objectives
• Prepare marketing performance reports and budget presentations for leadership review
• Monitor campaign and event performance, analyze data, and provide actionable insights to leadership
• Collaborate with dealership leadership and department managers to support sales initiatives, promotions, and on-site marketing needs
• Maintain brand consistency across all marketing materials, messaging, and platforms
• Track marketing ROI and recommend adjustments to improve effectiveness and efficiency
• Stay current on digital marketing trends, tools, content strategies, event marketing best practices, and manufacturer marketing guidelines

Requirements

• 2–5+ years of progressive marketing experience (Marketing Manager, Digital Marketing Specialist, Paid Media Specialist, or similar role)
• Proven experience developing and executing integrated marketing campaigns across multiple channels
• Strong background in content creation, including writing, editing, and producing engaging digital and promotional content
• Experience planning, coordinating, and supporting marketing events, promotions, or community engagement initiatives
• Proficiency in digital advertising platforms including Google Ads, paid social media, mobile targeting, and geofencing campaigns
• Working knowledge of SEO and SEM strategy and optimization
• Experience using CRM systems for email marketing, customer retention, and campaign tracking
• Strong analytical skills with the ability to interpret campaign performance metrics and adjust strategy accordingly
• Experience tracking KPIs, ROI, and marketing performance data
• Familiarity with OEM CO-OP programs, including submission processes, reimbursement tracking, and compliance guidelines
• Experience building or contributing to marketing forecasts and annual budgets
• Ability to present marketing performance insights, forecasts, and budget recommendations to leadership
• Ability to manage multiple projects and priorities across multiple dealership locations
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Self-motivated with the ability to work independently while collaborating effectively with leadership and operational teams

Technologies

• Google Ads
• Facebook/Instagram Ads
• Geofencing / Mobile Targeting
• SEO / SEM Tools
• CRM / Email Marketing Platforms

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

What we’re looking for

• A creative and strategic marketing professional who understands both brand development and performance-driven results
• A strong content creator and storyteller who can bring promotions, events, and dealership initiatives to life across digital platforms
• A hands-on marketer who can launch digital ad campaigns and support on-site dealership events
• A marketer who connects digital strategy with real-world customer engagement
• A data-driven thinker who analyzes performance metrics and adjusts to improve ROI
• A self-starter who thrives in a fast-paced retail environment
• A professional comfortable discussing marketing performance, budget allocation, and forecasting with leadership

Application questions

• Are you able to work Tuesday through Saturday?
• How many years of hands-on digital marketing experience do you have?
• Which of the following marketing platforms have you personally managed? (List all that apply)
• Google Ads, Facebook/Instagram Ads, Geofencing / Mobile Targeting, SEO / SEM Tools, CRM / Email Marketing Platforms, None of the above, Other - please list
• Have you independently managed and optimized paid advertising campaigns?
• What role have you played in content creation?
• Have you been involved in planning or marketing events (sales events, promotions, community events, etc.)?
• Yes – Led planning and marketing
• Yes – Supported marketing efforts
• No
• Have you used a CRM to execute email or customer retention campaigns?
• What annual compensation range are you targeting in your next role?
• Work Location: In person