The Marketing Manager at Legends Global will plan and execute multi-channel marketing campaigns to support the venue's revenue goals, focusing on campaign management, content creation, and leveraging venue-owned assets to drive growth.
Responsibilities
- Design, implement, and assess omnichannel marketing programs spanning email, social media, paid media, and events.
- Lead development of content for sales materials, the website, and digital platforms.
- Support public relations activities as needed.
- Plan and place advertising for event marketing initiatives.
- Manage press-related duties during events.
- Maintain organized content and asset libraries.
- Coordinate with the venue's tenant marketing team and internal stakeholders.
- Oversee timelines and deliverables across multiple projects.
- Provide post-event reports, analyses, and regular status updates on marketing programs.
- Monitor KPIs and drive performance to meet targets.
Requirements
- Bachelor’s Degree or equivalent
- 5+ years of marketing and/or content creation experience
- Market knowledge preferred
- Proficiency in Adobe Creative Suite
- Strong communication and organizational skills
- Ability to manage multiple projects in a fast-paced environment
- Collaborative, detail-oriented, and adaptable
Technologies
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Paid vacation
- 401(k) plan
The Role
The Marketing Manager is responsible for organizing and executing multi-channel marketing campaigns that support the venue's revenue goals and business lines. The role emphasizes campaign management, content creation, and leveraging venue-owned assets to promote growth, ensuring alignment with Legends Global Marketing Network standards of excellence. The position operates within a dual reporting structure, reporting to the venue General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network. Responsibilities may evolve with advances in technology and AI integrations.
Working Conditions
Location: On Site at the Abilene Convention Center, Abilene, Texas.
Physical Demands
The physical demands described are representative of those required to perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.
Note
Legends Global is an Equal Opportunity/Affirmative Action employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
