Marketing Director

Responsibilities

• Create and implement integrated marketing plans to boost lead flow, brand presence, and occupancy across the portfolio.
• Direct marketing efforts for new developments from concept through stabilization, including pre-leasing phases.
• Act as the primary marketing liaison to Development and Design teams, partnering on project positioning, naming, branding, signage, and visual identity.
• Oversee digital channels including ILS listings, social profiles, property sites, and reputation management platforms.
• Coordinate with property managers and regional groups to maintain consistent branding and effective local marketing execution.
• Administer marketing budgets and optimize resource utilization.
• Evaluate leasing metrics portfolio-wide and implement tactics to drive traffic, improve conversions, and minimize vacancy.
• Train and mentor on-site leasing teams to uphold sales excellence and Fair Housing compliance.
• Track market dynamics, competitor activity, and economic factors to guide pricing and positioning.
• Collaborate with development, construction, operations, revenue management, and ownership to align marketing with business objectives.
• Lead onboarding and ongoing training for leasing consultants and marketing personnel.
• Conduct regular site visits to assess leasing workflows, signage, curb appeal, and marketing compliance.
• Produce and review weekly and monthly leasing and traffic reports to gauge effectiveness and refine strategies.
• Present marketing and leasing performance updates to executives and ownership when required.
• Monitor return on investment for marketing initiatives and campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, Real Estate, or related field.
• 8-10+ years of progressive experience in real estate marketing with a focus on new development, lease-ups, or brand launches.
• Minimum 5-7 years of multifamily marketing and leasing experience; portfolio-level or regional marketing experience strongly preferred.
• Strong understanding of multifamily leasing KPIs, digital marketing channels, and CRM/lead management systems.
• Proficiency with property management software such as Yardi and RealPage, CRM platforms, and ILS syndication tools.
• Excellent leadership, communication, and project management skills.
• Ability to travel regularly within the region.
• Willingness to travel up to 50%.

Technologies

• Yardi
• RealPage
• ILS syndication tools
• CRM platforms
• Reputation management tools
• Google Analytics

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Job Details

• Location: Stephenville, TX (onsite)
• Salary: USD 70,000 - 95,000 per year
• Education: Bachelor's degree
• Experience: 8-10+ years real estate marketing; 5-7 years multifamily marketing and leasing
• Travel: Willing to travel up to 50 percent; regular regional travel