Marketing Specialist

Carpenter Brothers, Inc. and J. Carpenter Environmental, LLC need a Marketing Specialist in Mequon, WI to drive brand strategy, modernize digital marketing, and improve lead generation.

Responsibilities

all marketing activities for CBI and JCE
• Create, manage, and distribute sales materials and marketing content for:
  • Websites and site content
  • Blog
  • Email campaigns
  • Social channels
• Develop and execute the annual marketing roadmap and budget for both companies
• Modernize both company websites, including performance, UX, content architecture, and conversion optimization
• Lead content strategy across websites, sales materials, blog, email, and social
• Optimize digital content for discoverability in traditional search engines and AI-powered answer engines
• Turn technical knowledge into polished sales collateral, including:
  • Application stories
  • Customer case studies
  • Branded materials
• Create and maintain sales resources for internal and external use
• Build lead generation campaigns using organic search, email marketing, digital advertising, remarketing, and industry media
• Build a multimedia content engine, including photography, equipment demos, field application videos, and customer success stories
• Partner with company and sales leadership to align marketing with pipeline and revenue goals
• Review current freelance/vendor relationships, decide what stays external vs. moves in-house, and manage external marketing vendors
• Maintain and grow relationships with current and prospective clients
• Perform other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, or related field (required)
• 1-3 years of experience in B2B marketing, digital marketing, or brand growth roles
• Strong experience with WordPress and CMS platforms
• Solid understanding of SEO, content strategy, analytics, and conversion optimization
• Experience with CRM/marketing automation platforms (preferred), such as HubSpot or Salesforce
• Excellent verbal and written communication skills
• Comfort working independently and building systems from scratch
• Strong project management skills balancing strategy and execution

Technologies

• WordPress
• CMS
• HubSpot
• Salesforce

Location and Work Setup

• Onsite in Mequon, WI 53092

Note: This job description is not all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.