Marketing Online Specialist

Elite Orthodontics, a respected dental practice in the Northern Virginia region, is seeking a Marketing Online Specialist to drive multi-channel digital campaigns from an onsite base in Falls Church, VA. This role centers on expanding brand presence and increasing patient inquiries by creating engaging content, coordinating campaigns, and collaborating with doctors and staff to educate families about orthodontic options and care.

Responsibilities

• Create and manage digital marketing campaigns designed to increase brand awareness, patient inquiries, consultations, and starts.
• Develop creative campaign concepts that educate families about braces, Invisalign, early orthodontic treatment, airway orthodontics, expansion, teen treatment, adult orthodontics, and overall smile confidence.
• Capture and edit high-quality photo and video content for social media, website campaigns, ads, patient stories, office culture, doctor education, community partnerships, and local brand-building.
• Create short-form video content for Instagram Reels, TikTok, YouTube Shorts, Facebook, and paid social campaigns.
• Design branded graphics, ads, landing page assets, email visuals, presentations, and social media content using Adobe Creative Suite and Canva.
• Develop and execute email marketing campaigns that educate, nurture, and convert prospective patients.
• Create email sequences for new leads, consultation follow-ups, patient reactivation, referral campaigns, seasonal promotions, Invisalign campaigns, braces campaigns, airway orthodontics education, and community partnership campaigns.
• Write compelling email copy that feels educational, helpful, and aligned with the Elite Orthodontics brand rather than overly sales-driven.
• Segment email audiences based on patient type, treatment interest, location, family needs, age group, campaign source, or stage in the patient journey.
• Build automated email workflows that support patient intake, consultation scheduling, follow-up, reactivation, and long-term brand engagement.
• Assist with SEO strategy, including blog content planning, local SEO optimization, website updates, keyword-focused campaigns, and Google Business Profile content.
• Help manage and optimize PPC campaigns across Meta Ads and Google Ads to improve lead generation, patient acquisition, and campaign performance.
• Build and improve marketing automations using tools such as Zapier, CRM platforms, email systems, lead forms, SMS tools, and AI-powered workflows.
• Use AI tools such as ChatGPT, Claude, Codex, and other emerging platforms to speed up creative production, landing page development, ad testing, automation building, campaign execution, and internal workflow development.
• Collaborate with leadership, doctors, treatment coordinators, and front office team members to identify content opportunities, patient education topics, campaign ideas, and community-based marketing opportunities.
• Track campaign performance and provide insights on what is working, what needs improvement, and where new growth opportunities exist.
• Monitor key marketing metrics, including ad performance, website traffic, lead volume, consultation bookings, email open rates, click-through rates, booking conversions, and audience growth.
• Coordinate marketing efforts across social media, paid ads, email, SMS, SEO, landing pages, in-office campaigns, and community partnerships to create a seamless patient acquisition funnel.
• Stay ahead of digital trends, especially in healthcare marketing, orthodontics, local SEO, paid social, email marketing, AI workflows, short-form video, and community-based brand building.

Requirements

• Experience with videography and photography, including shooting, editing, and creating content for digital platforms.
• Proficiency with Adobe Creative Suite, especially Premiere Pro, Photoshop, Lightroom, Illustrator, or similar creative tools.
• Strong Canva design skills for quick-turn social media graphics, ads, presentations, email visuals, and branded content.
• Understanding of SEO, local SEO, website content, Google Business Profile optimization, and keyword-driven content strategy.
• Experience with paid advertising platforms, especially Meta Ads and Google Ads.
• Experience or strong familiarity with email marketing platforms, email campaign strategy, audience segmentation, automated sequences, and performance tracking.
• Familiarity with automation tools such as Zapier, CRM systems, email marketing platforms, forms, SMS tools, or lead tracking workflows.
• Comfort using AI tools such as ChatGPT, Claude, Codex, or other platforms to support content creation, coding, automation, campaign ideation, and workflow development.
• Strong writing skills for captions, ad copy, blogs, landing pages, email campaigns, SMS campaigns, and patient education content.
• Ability to manage multiple projects at once while maintaining brand consistency and attention to detail.
• Interest in healthcare, orthodontics, family-focused marketing, local business growth, and community storytelling.

Technologies

• Adobe Creative Suite
• Premiere Pro
• Photoshop
• Lightroom
• Illustrator
• Canva
• Zapier
• CRM systems
• Google Ads
• Meta Ads
• GoHighLevel
• Mailchimp
• Klaviyo
• Constant Contact
• HubSpot
• WordPress
• Webflow
• ChatGPT
• Claude
• Codex
• Google Business Profile

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Compensation

Salary: USD 22 per hour

Ideal Candidate

• The ideal candidate is creative, organized, self-motivated, and excited by the opportunity to build something meaningful inside a growing orthodontic brand.
• You are someone who can see a patient story, office event, doctor insight, local partnership, community campaign, or educational topic and turn it into a full marketing campaign.
• You are comfortable behind the camera, inside editing software, reviewing ad performance, writing email campaigns, building automations, designing creative assets, testing new ideas, and using AI tools to move faster.
• You do not wait to be told every next step. You bring ideas, execute quickly, and care about making the brand stand out.

Why Join Elite Orthodontics

• At Elite Orthodontics, you will have the opportunity to help shape the voice, visuals, and digital growth of a respected orthodontic brand in one of the most competitive markets in Virginia.
• You will not be boxed into one lane. This role allows you to work across content creation, advertising, email marketing, automation, AI, strategy, community partnerships, patient education, and brand development.
• For the right person, this is an opportunity to build, experiment, create, and make a real impact.
• Pay: From $22.00 per hour
• Work Location: In person

What Success Looks Like

• Success in this role means Elite Orthodontics becomes more visible, more trusted, and more memorable across Northern Virginia.
• The right person will help us increase patient inquiries, improve campaign performance, create stronger educational content, produce high-quality visuals, build smoother marketing systems, and help families understand why orthodontic care matters beyond just straight teeth.
• Success in this role also means building stronger patient nurture systems through email marketing, automated follow-ups, educational campaigns, reactivation campaigns, and branded communication that keeps Elite Orthodontics top of mind for families across Northern Virginia.
• This role is not just about posting content. It is about creating momentum.

Personality Fit

• Creative but strategic
• Independent but collaborative
• Fast-moving but detail-oriented
• Curious about AI and new technology
• Comfortable testing new ideas
• Passionate about storytelling
• Confident bringing ideas to leadership
• Excited by growth, branding, and innovation
• Willing to learn the orthodontic industry deeply