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Custom Auto solutions

Marketing Director

Custom Auto solutions
Americus, GA $32k - $50k/yr Full time Posted 18d ago
Marketing Analytics Brand Management Campaign Management Content Marketing Creative Direction Cross-Functional Design Design Tools Digital Marketing Google Ads Management Marketing Analytics Marketing Automation Marketing Collateral Marketing Databases Marketing Materials Marketing Strategy Paid Advertising Project Management Reporting and Analytics Search Engine Marketing Social Media
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Job Description

Custom Auto Solutions seeks a dynamic Marketing Director to steer multi-channel brand growth. This leadership role involves crafting innovative marketing strategies, guiding digital campaigns, and leveraging data-driven insights to maximize audience engagement and conversions across platforms.

Responsibilities

  • Develop marketing strategies aligned with business goals, prioritizing digital channels such as social media, search engine marketing, and content marketing.
  • Lead the creation and execution of integrated campaigns utilizing SEO tools, Google Ads, Facebook Advertising, and marketing automation to boost visibility and engagement.
  • Oversee content creation including copywriting, graphic design, and multimedia production using Adobe Creative Suite and WordPress.
  • Monitor website performance with analytics tools like Google Analytics and SQL to analyze traffic, user behavior, and conversion metrics.
  • Implement conversion optimization by examining user journeys and refining landing pages using HTML, CSS, JavaScript, and A/B testing strategies.
  • Coordinate keyword research and SEO best practices to improve organic rankings across digital assets.
  • Drive e-commerce growth by optimizing product listings, enhancing user experience, and applying performance marketing tactics with measurable results.

Requirements

  • Proficiency with SEO tools, Google Ads (AdWords), Google Analytics, SEM strategies, and marketing automation platforms.
  • Strong knowledge of social media management including Facebook Advertising and content distribution across platforms.
  • Expertise in graphic design software such as Adobe Photoshop and Adobe Creative Suite for creating engaging visuals.
  • Technical skills in HTML, CSS, JavaScript, and SQL for website optimization and data analysis.
  • Excellent copywriting abilities and content creation skills tailored for diverse audiences.
  • Deep understanding of digital marketing channels including email marketing campaigns and B2B marketing approaches.
  • Experience managing WordPress content management systems along with knowledge of performance marketing principles for e-commerce environments.

Technologies

  • SEO tools
  • Google Ads (AdWords)
  • Google Analytics
  • Facebook Advertising
  • Adobe Creative Suite
  • Photoshop
  • WordPress
  • HTML
  • CSS
  • JavaScript
  • SQL
  • Marketing automation platforms
  • SEM strategies

Overview

We are seeking an energetic and visionary Marketing Director to lead our marketing initiatives and expand the brand across multiple channels. In this pivotal role, you will develop innovative strategies, oversee digital campaigns, and leverage data-driven insights to maximize engagement and conversion. Your leadership will guide teams to deliver compelling content, optimize user experiences, and elevate our market presence.

Pay

Salary: USD 32,000 – 50,000 per year.

Work Location

Americus, GA (onsite) - In person.

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