Founding Content Marketing Lead

Senior content marketing leader responsible for defining content vision, brand positioning, and building scalable campaigns to educate and influence B2B decision-makers, partnering with executive leadership, product marketing, and events to drive brand awareness, customer engagement, and pipeline growth.

Responsibilities

• Own and drive the organization's overall content marketing strategy across digital and social channels.
• Create messaging frameworks that clearly communicate product value to B2B audiences.
• Lead planning, development, and execution of integrated content campaigns including blogs, webinars, customer success stories, videos, social media, and thought leadership.
• Interview customers, industry professionals, and internal subject matter experts to produce authentic, engaging content.
• Build and manage a strategic editorial calendar, prioritizing initiatives based on business objectives and performance data.
• Collaborate with Product Marketing, Sales, and Events to maintain consistent messaging across campaigns.
• Evaluate campaign performance and optimize future content using engagement metrics and market insights.
• Experiment with emerging formats such as short-form video, webinar series, and social-first campaigns.
• Mentor and collaborate with junior content team members while owning the strategic direction.
• Ensure all content aligns with brand standards, supports revenue objectives, and strengthens market credibility.

Requirements

• At least 8 years of experience in B2B SaaS Content Marketing, Product Marketing, Editorial Strategy, Brand Storytelling, or Content Strategy.
• Proven success conceiving and executing content strategies from concept through delivery.
• Experience in startup, high-growth, or rapidly scaling technology organizations.
• Ability to manage multiple content formats including blogs, webinars, customer stories, social media, and video.
• Strong strategic thinking with data-driven marketing decision making.
• Excellent written communication, storytelling, editing, and presentation skills.
• Collaborates effectively across marketing, product, and executive leadership teams.
• High level of ownership with the ability to operate independently in fast-paced environments.
• Resides within commuting distance of San Francisco, California.
• Authorized to work in the United States.

Technologies

• LinkedIn
• AI-powered marketing tools

Benefits

• Medical and dental coverage
• Flexible paid time off
• Equity ownership

HIRENOW PACKAGE

• Compensation: USD 120,000 - 160,000 per year
• Performance Bonus: 10% annual bonus (OTE: USD 132,000 - 176,000)
• Equity: Meaningful equity ownership opportunity
• Benefits: Comprehensive medical and dental coverage, flexible paid time off, and additional company-sponsored benefits
• Employment Type: Full-Time
• Work Location: Onsite – San Francisco, California
• Applicant Requirements: U.S.-based applicants only. Candidates must currently reside within commuting distance of San Francisco, California
• Headcount: 1

HIRENOW CHECKLIST

• Possesses 8+ years of B2B SaaS content marketing, product marketing, or editorial leadership experience.
• Has successfully built and executed content strategies that support measurable business growth.
• Demonstrates expertise across blogs, webinars, video, social media, customer storytelling, and integrated marketing campaigns.
• Thinks strategically while remaining comfortable executing day-to-day content initiatives.
• Excels at interviewing customers and transforming insights into compelling marketing narratives.
• Collaborates effectively across product, sales, executive leadership, and marketing teams.
• Resides within commuting distance of San Francisco, California.
• Meets all required qualifications while demonstrating multiple preferred qualifications.

HIRENOW STANDOUT CANDIDATES

• Experience building a content marketing function from zero within a startup or high-growth SaaS company.
• Strong portfolio showcasing measurable results from integrated B2B content campaigns.
• Proven success growing brand awareness, customer engagement, and inbound demand.
• Well-established personal brand or thought leadership presence within the technology industry.
• Experience producing executive-level content that influences senior decision-makers.
• Strong understanding of modern digital marketing, analytics, and content performance optimization.
• Stable employment history demonstrating long-term growth and increasing leadership responsibilities.

HIRENOW DISQUALIFIERS

• Jumpy resumes will not be accepted or interviewed.
• Less than 8 years of relevant B2B SaaS content marketing or product marketing experience.
• No demonstrated ownership of end-to-end content strategy.
• Limited experience creating content across multiple marketing channels.
• No experience working within startup or high-growth technology environments.
• Applicants who do not currently reside within commuting distance of San Francisco, California.
• Applicants requiring employment sponsorship.
• Inability to demonstrate measurable business impact from previous content marketing initiatives.
• Candidates who do not meet the core qualifications required for this position.

HIRENOW STAFFING DISCLAIMER

HireNow Staffing is acting as a direct placement partner for this Founding Content Marketing Lead opportunity. All candidate information is handled confidentially and evaluated against defined requirements. This job description outlines the general scope of responsibilities and qualifications. Duties may evolve based on client needs and business growth. Only candidates meeting the core qualifications will be considered for interview. Client-specific information will be shared only with qualified