Director of Marketing & Community Outreach

The Highlands Living Center offers a leadership opportunity for a Director of Marketing and Community Outreach onsite in Pittsford, NY. This role provides a salary range of $70,000 to $100,000 per year and a comprehensive benefits package, including retirement plans, health and dental insurance, paid time off, professional development support, tuition reimbursement, and more. You will work closely with the Executive Director and system leaders to align brand awareness with organizational goals and drive occupancy and community engagement.

Responsibilities

• Develop and implement a comprehensive marketing and communications strategy aligned with organizational goals
• Partner closely with the Executive Director on strategic initiatives, occupancy planning, and community positioning
• Collaborate with system leadership and key stakeholders on brand awareness initiatives and messaging consistency
• Lead advertising, digital marketing, and public relations efforts
• Plan and execute community outreach programs, events, and partnerships to drive awareness and referrals
• Manage lead generation strategies, including digital campaigns, CRM utilization, and sales funnel optimization
• Collaborate closely with sales/admissions teams to support occupancy goals
• Build and maintain relationships with local organizations, healthcare providers, and community leaders
• Oversee content development including website, social media, print materials, and media communications
• Analyze marketing performance metrics and adjust strategies to maximize effectiveness and ROI
• Manage marketing budget and vendor relationships

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field required
• 8-10 years of progressive marketing experience, with demonstrated success in strategic planning and execution
• Experience in real estate, senior living, healthcare, or hospitality is strongly preferred
• Proven ability to manage integrated marketing campaigns across multiple channels
• Strong interpersonal and communication skills, with the ability to build relationships and influence stakeholders
• Experience with digital marketing platforms, CRM systems, and analytics tools
• Highly organized, creative, and results-oriented with strong leadership capabilities

Technologies

• CRM systems
• Digital marketing platforms
• Analytics tools

Benefits

• 401(k) matching
• 403(b)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Location: Pittsford, New York, onsite. Salary: USD 70,000 to 100,000 per year.