Marketing Jobs in Pittsford, NY

1 job found

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3d ago

Director of Marketing & Community Outreach

The Highlands Living Center Pittsford, NY

Pittsford, NY

3d ago

$70k - $100k/yr Full time Marketing Analytics Brand Management

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Job Description

The Highlands Living Center offers a leadership opportunity for a Director of Marketing and Community Outreach onsite in Pittsford, NY. This role provides a salary range of $70,000 to $100,000 per year and a comprehensive benefits package, including retirement plans, health and dental insurance, paid time off, professional development support, tuition reimbursement, and more. You will work closely with the Executive Director and system leaders to align brand awareness with organizational goals and drive occupancy and community engagement.

Responsibilities

Develop and implement a comprehensive marketing and communications strategy aligned with organizational goals
Partner closely with the Executive Director on strategic initiatives, occupancy planning, and community positioning
Collaborate with system leadership and key stakeholders on brand awareness initiatives and messaging consistency
Lead advertising, digital marketing, and public relations efforts
Plan and execute community outreach programs, events, and partnerships to drive awareness and referrals
Manage lead generation strategies, including digital campaigns, CRM utilization, and sales funnel optimization
Collaborate closely with sales/admissions teams to support occupancy goals
Build and maintain relationships with local organizations, healthcare providers, and community leaders
Oversee content development including website, social media, print materials, and media communications
Analyze marketing performance metrics and adjust strategies to maximize effectiveness and ROI
Manage marketing budget and vendor relationships

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field required
8-10 years of progressive marketing experience, with demonstrated success in strategic planning and execution
Experience in real estate, senior living, healthcare, or hospitality is strongly preferred
Proven ability to manage integrated marketing campaigns across multiple channels
Strong interpersonal and communication skills, with the ability to build relationships and influence stakeholders
Experience with digital marketing platforms, CRM systems, and analytics tools
Highly organized, creative, and results-oriented with strong leadership capabilities

Technologies

CRM systems
Digital marketing platforms
Analytics tools

Benefits

401(k) matching
403(b)
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Referral program
Retirement plan
Tuition reimbursement
Vision insurance

Location: Pittsford, New York, onsite. Salary: USD 70,000 to 100,000 per year.

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