Director of Marketing and Communications

What we offer

Grand Traverse Area Catholic Schools presents an on-site Director of Marketing and Communications role in Traverse City, MI. This position focuses on elevating brand storytelling, expanding digital presence, and driving strategic marketing initiatives across the school network, with a competitive salary and solid benefits package.

• 401(k)
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Responsibilities

• Develop and implement comprehensive marketing and communications plans that align with organizational goals, leveraging multichannel tactics across digital, print, social, and advertising campaigns.
• Guide content marketing by crafting engaging copy, managing content calendars, and ensuring consistency across all channels.
• Lead digital marketing efforts, including search optimization, social media, email campaigns, and performance marketing to maximize reach and engagement.
• Direct advertising sales activities by identifying new opportunities, negotiating partnerships, and optimizing placements on platforms such as Google Ads and Facebook Ads.
• Use analytics tools like Google Analytics to monitor campaign results, extract insights, and refine strategies to improve ROI.
• Coordinate branding and promotional work tied to product management to support sales growth in B2B and e-commerce channels.
• Oversee marketing budgets and collaborate with creative teams using Adobe Creative Suite to produce high-quality visuals.
• Research market trends, competitor activity, and customer preferences to inform strategic planning and content development.
• Collaborate with sales, product management, and executive leadership to ensure cohesive messaging and strong brand positioning.

Requirements

• Proven experience in digital marketing disciplines such as SEO, social media, content marketing, performance marketing, and email marketing.
• Strong knowledge of multichannel marketing strategies including print advertising, online advertising sales, and e-commerce promotion.
• Expertise with tools including Google Analytics, Google Ads, Facebook Ads Manager, WordPress, HTML basics, Adobe Creative Suite (Photoshop, Illustrator), and marketing automation platforms.
• Track record of leading integrated campaigns that combine research-driven insights with compelling copy for diverse audiences.
• Experience managing budgets and delivering measurable results; familiarity with analytics tools to track performance.
• Excellent communication skills with the ability to craft clear messages across multiple channels; product management experience is a plus.
• Strong leadership abilities and a propensity to drive innovative solutions; B2B marketing experience is advantageous.

Tools and platforms

• Google Analytics
• Google Ads
• Facebook Ads Manager
• WordPress
• HTML basics
• Adobe Creative Suite (Photoshop, Illustrator)
• Marketing automation platforms

Compensation and location

Salary: USD 65,000 - 75,000 per year

Location: On-site in Traverse City, MI