Digital Marketing Manager

This Digital Marketing Manager role supports Mountain View Auto Group's dealership sales, service, and brand awareness through digital content, social campaigns, advertising, photography, video, and analytics.

Responsibilities

• Plan, create, and publish engaging content across social platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Capture and edit high quality photos and videos featuring vehicle inventory, dealership events, customer deliveries, and team activities.
• Develop and manage digital advertising campaigns across Google Ads, Meta platforms, and other relevant channels.
• Maintain a consistent brand voice and visual identity across all digital media.
• Collaborate with sales and service teams to promote specials, new inventory, community events, and customer testimonials.
• Monitor social channels, respond to comments and messages, and actively engage the online community.
• Analyze campaign performance with analytics tools and provide regular reports with optimization recommendations.
• Coordinate email marketing campaigns and assist with website content updates.
• Stay informed on evolving digital marketing trends, platform updates, and best practices.
• Manage content calendars and ensure timely execution of marketing initiatives.
• Create branding and identity systems for websites, apps, and other media assets.
• Ensure all content complies with Mountain View brand guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred, or equivalent professional experience.
• Minimum of 2 years in digital marketing, social media management, or content creation.
• Strong photography, videography, and editing skills using industry standard software.
• Experience managing paid social media and search advertising campaigns.
• Proficiency with Meta Business Suite, Google Ads, Google Analytics, Canva, Adobe Creative Suite, or similar tools.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Self motivated, collaborative, and detail oriented.
• Automotive industry experience is a plus but not required.
• Proficiency with SEO and website management, HTML, CSS, and JavaScript.
• Proficiency with desktop publishing tools including Photoshop, InDesign, QuarkXPress, and Illustrator.
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
• Ability to translate business goals into digital experiences aligned with company metrics.
• Professional appearance, friendly demeanor, and positive attitude.
• Valid driver's license, satisfactory background check, and clean driving record.
• Digital marketing experience of 2 years required.

Technologies

• Meta Business Suite
• Google Ads
• Google Analytics
• Canva
• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• HTML, CSS, JavaScript
• QuarkXPress

Benefits

• Health, dental, and vision insurance
• 401(k) plan
• Employee assistance program
• Leave benefits including personal, disability, family/medical, and bereavement leave
• Life insurance and disability coverage
• Paid time off, holidays, and vacation
• Career growth opportunities and long term job security
• Employee discounts on products and services

Compensation and Schedule

• Salary: USD 50,000 - 70,000 per year
• Schedule: Monday to Friday, 40 hours per week
• Location: Onsite in Chattanooga, TN
• Travel: Up to 25 percent, with preference for an onsite role