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2 jobs found

1d ago

Director of Marketing

ROI Construction Millersville, MD

Millersville, MD

1d ago

$90k+/yr Full time Marketing Analytics Brand Management

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Job Description

Based in Millersville, MD on site, the Director of Marketing will lead ROI Construction’s strategic marketing efforts, oversee brand stewardship, and drive multi-channel demand generation to deliver qualified leads. This role offers a yearly salary of USD 90,000 and requires at least five years of marketing leadership experience.

Responsibilities

Strategic Marketing and Leadership: Develop and implement comprehensive marketing plans for each service line, such as roofing and siding, and conduct ongoing market research to tailor messaging to local homeowner profiles.
Brand Management and Positioning: Maintain brand consistency across all customer touchpoints, from social media tone to truck wraps and employee uniforms, and shape perceptions to support premium pricing. Oversee reputation and customer experience processes to reinforce trust in the market.
Digital and Performance Marketing: Manage the digital footprint to ensure strong performance in Google Local Services Ads, PPC, and SEO. Keep Google Business Profile and directory profiles optimized, manage lead aggregators to sustain lead quality, and direct visual and social media initiatives.
Ground-Level and Traditional Marketing: Lead localized campaigns including targeted direct mail to storm-affected or high-utility-rate zip codes, and supervise field marketing assets such as canvassing routes and on-site branding (yard signs, fleet wraps).

Requirements

Five or more years of marketing leadership experience, ideally in home services, construction, or a related high-ticket consumer industry.
Holistic marketer who blends high level brand strategy with data-driven lead generation.
Channel expertise across the home services marketing stack, including LSA, SEO, PPC, direct mail, canvassing strategies, and social media.
Experience managing a marketing budget, leading internal teams, and coordinating with external vendors or digital agencies to ensure ROI.
Analytical mindset with proficiency in CRM software and Google Analytics, capable of translating data into actionable marketing tactics.

Technologies

Google Analytics
CRM software
Google Local Services Ads (LSAs)
Google Business Profile (GBP)
Yelp
Angi
Facebook
Instagram

Benefits

Competitive base salary with performance-based bonuses tied to lead generation and revenue growth.
Paid time off.
The budget, autonomy, and executive support needed to build a dominant, market-leading brand.

The Role

The Director of Marketing acts as the bridge between ROI Construction’s strategic vision and daily revenue generation. You will architect our strategic marketing framework, guard the integrity of our brand, and drive the tactical execution across multiple channels. Your remit includes defining target audiences and the rationale for their engagement, while overseeing digital, ground-level, and traditional efforts necessary to win business.

What We Offer

Competitive base salary with performance-based bonuses tied to lead generation and revenue growth.
Paid time off.
The budget, autonomy, and executive support needed to build a dominant, market-leading brand.

To Apply

Please submit your resume along with a brief cover letter outlining a successful multi-channel marketing campaign you have managed in the past.

Application Question(s)

Do you have proven ability to blend high-level brand strategy with data-driven lead generation?
Are you proficient in CRM software, Google Analytics, and translating raw data into actionable marketing tactics?

Experience

Marketing Leadership: 5 years (Required)
Channel Expertise: 3 years (Required)
Holistic Marketer: 3 years (Required)

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3d ago

Marketing Manager — Build Our Brand From the Ground Up

United Print, Signs & Graphics Kent, WA

Kent, WA

3d ago

$70k - $90k/yr Full time Manager Marketing Brand Management

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Job Description

The Marketing Manager will build and own the in-house marketing function for United Print, Signs & Graphics, driving brand development, lead generation, and the modernization of marketing technology with AI-powered initiatives in a hybrid role based in Kent, Washington.

Responsibilities

Develop and own the annual marketing strategy, calendar, and budget aligned to revenue targets.
Define target customer segments (small business, real estate, events, retail, construction, and trade shows) with tailored positioning for each.
Set, monitor, and report on KPIs such as lead volume, cost per lead, conversion rate, customer acquisition cost, and ROI.
Maintain brand voice, visual consistency, and messaging across all channels.
Plan and produce content including web copy, blog and SEO articles, case studies, email campaigns, social posts, and print/signage portfolio showcases.
Oversee the company website in WordPress, focusing on updates, landing pages, SEO, and conversion optimization.
Execute lead-generation campaigns across email, paid search and social, SEO, and local listings (Google Business Profile, directories).
Manage and optimize HubSpot CRM, ensuring pipeline hygiene, effective lead routing, automated nurturing, and cross-functional reporting with sales.
Manage social media presence and foster community engagement.
Build and maintain an AI-assisted marketing workflow for content creation, design ideation, ad copy, analytics, and personalization.
Evaluate, implement, and train the team on marketing tools and integrations.
Collaborate closely with sales and the production/design team to ensure messaging aligns with delivered outputs.
Coordinate with outside vendors such as printers, ad platforms, and freelancers as needed.
Oversee the marketing budget and report spend versus results.

Requirements

Minimum of three years in marketing, with at least two in a strategic or managerial role.
Proven knowledge of AI marketing stacks, including generative AI for copy and imagery and AI features in CRM/automation platforms.
Hands-on WordPress experience (or another content management system).
Hands-on HubSpot experience (or another customer relationship management platform).
Strong writing, editing, and storytelling abilities.
Proven ability to work independently and drive projects from concept through results.

Technologies

WordPress
HubSpot
GA4
Adobe Creative Suite
Canva
Google Business Profile

Benefits

401(k)
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Parental leave
Professional development assistance
Relocation assistance
Vision insurance

Why join us

Own it from day one. Build the marketing engine from the ground up and receive full credit for the results.
Your ideas ship. Direct reporting to the owner reduces red tape and accelerates implementation.
The best of both worlds. An established local business paired with a startup style of impact.
See your work in the wild. Our signs and graphics are visible across the region, reflecting your campaigns.
Great people, real impact. A tight-knit, hands-on team where contributions move the needle.
Competitive pay and comprehensive benefits, including 401(k), medical, dental, vision, life, and PTO.

Job Type

Full-time

Salary

$70,000.00 - $90,000.00 per year

Location

Hybrid remote in Kent, WA 98032

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Google Business Profile Marketing Jobs

Director of Marketing

Marketing Manager — Build Our Brand From the Ground Up

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