Marketing Manager — Build Our Brand From the Ground Up

The Marketing Manager will build and own the in-house marketing function for United Print, Signs & Graphics, driving brand development, lead generation, and the modernization of marketing technology with AI-powered initiatives in a hybrid role based in Kent, Washington.

Responsibilities

• Develop and own the annual marketing strategy, calendar, and budget aligned to revenue targets.
• Define target customer segments (small business, real estate, events, retail, construction, and trade shows) with tailored positioning for each.
• Set, monitor, and report on KPIs such as lead volume, cost per lead, conversion rate, customer acquisition cost, and ROI.
• Maintain brand voice, visual consistency, and messaging across all channels.
• Plan and produce content including web copy, blog and SEO articles, case studies, email campaigns, social posts, and print/signage portfolio showcases.
• Oversee the company website in WordPress, focusing on updates, landing pages, SEO, and conversion optimization.
• Execute lead-generation campaigns across email, paid search and social, SEO, and local listings (Google Business Profile, directories).
• Manage and optimize HubSpot CRM, ensuring pipeline hygiene, effective lead routing, automated nurturing, and cross-functional reporting with sales.
• Manage social media presence and foster community engagement.
• Build and maintain an AI-assisted marketing workflow for content creation, design ideation, ad copy, analytics, and personalization.
• Evaluate, implement, and train the team on marketing tools and integrations.
• Collaborate closely with sales and the production/design team to ensure messaging aligns with delivered outputs.
• Coordinate with outside vendors such as printers, ad platforms, and freelancers as needed.
• Oversee the marketing budget and report spend versus results.

Requirements

• Minimum of three years in marketing, with at least two in a strategic or managerial role.
• Proven knowledge of AI marketing stacks, including generative AI for copy and imagery and AI features in CRM/automation platforms.
• Hands-on WordPress experience (or another content management system).
• Hands-on HubSpot experience (or another customer relationship management platform).
• Strong writing, editing, and storytelling abilities.
• Proven ability to work independently and drive projects from concept through results.

Technologies

• WordPress
• HubSpot
• GA4
• Adobe Creative Suite
• Canva
• Google Business Profile

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Relocation assistance
• Vision insurance

Why join us

• Own it from day one. Build the marketing engine from the ground up and receive full credit for the results.
• Your ideas ship. Direct reporting to the owner reduces red tape and accelerates implementation.
• The best of both worlds. An established local business paired with a startup style of impact.
• See your work in the wild. Our signs and graphics are visible across the region, reflecting your campaigns.
• Great people, real impact. A tight-knit, hands-on team where contributions move the needle.
• Competitive pay and comprehensive benefits, including 401(k), medical, dental, vision, life, and PTO.

Job Type

Full-time

Salary

$70,000.00 - $90,000.00 per year

Location

Hybrid remote in Kent, WA 98032