Director of Marketing

Responsibilities

• Strategic Marketing and Leadership: Develop and implement comprehensive marketing plans for each service line, such as roofing and siding, and conduct ongoing market research to tailor messaging to local homeowner profiles.
• Brand Management and Positioning: Maintain brand consistency across all customer touchpoints, from social media tone to truck wraps and employee uniforms, and shape perceptions to support premium pricing. Oversee reputation and customer experience processes to reinforce trust in the market.
• Digital and Performance Marketing: Manage the digital footprint to ensure strong performance in Google Local Services Ads, PPC, and SEO. Keep Google Business Profile and directory profiles optimized, manage lead aggregators to sustain lead quality, and direct visual and social media initiatives.
• Ground-Level and Traditional Marketing: Lead localized campaigns including targeted direct mail to storm-affected or high-utility-rate zip codes, and supervise field marketing assets such as canvassing routes and on-site branding (yard signs, fleet wraps).

Requirements

• Five or more years of marketing leadership experience, ideally in home services, construction, or a related high-ticket consumer industry.
• Holistic marketer who blends high level brand strategy with data-driven lead generation.
• Channel expertise across the home services marketing stack, including LSA, SEO, PPC, direct mail, canvassing strategies, and social media.
• Experience managing a marketing budget, leading internal teams, and coordinating with external vendors or digital agencies to ensure ROI.
• Analytical mindset with proficiency in CRM software and Google Analytics, capable of translating data into actionable marketing tactics.

Technologies

• Google Analytics
• CRM software
• Google Local Services Ads (LSAs)
• Google Business Profile (GBP)
• Yelp
• Angi
• Facebook
• Instagram

Benefits

• Competitive base salary with performance-based bonuses tied to lead generation and revenue growth.
• Paid time off.
• The budget, autonomy, and executive support needed to build a dominant, market-leading brand.

The Role

The Director of Marketing acts as the bridge between ROI Construction’s strategic vision and daily revenue generation. You will architect our strategic marketing framework, guard the integrity of our brand, and drive the tactical execution across multiple channels. Your remit includes defining target audiences and the rationale for their engagement, while overseeing digital, ground-level, and traditional efforts necessary to win business.

What We Offer

• Competitive base salary with performance-based bonuses tied to lead generation and revenue growth.
• Paid time off.
• The budget, autonomy, and executive support needed to build a dominant, market-leading brand.

To Apply

Please submit your resume along with a brief cover letter outlining a successful multi-channel marketing campaign you have managed in the past.

Application Question(s)

• Do you have proven ability to blend high-level brand strategy with data-driven lead generation?
• Are you proficient in CRM software, Google Analytics, and translating raw data into actionable marketing tactics?

Experience

• Marketing Leadership: 5 years (Required)
• Channel Expertise: 3 years (Required)
• Holistic Marketer: 3 years (Required)